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Behind the Computer

Bringing the News to Your Classroom

Bringing the News to Your Classroom
Integrating the Latest News in Marketing Education: An Exciting Approach for Today's Classroom In marketing, where change happens all the time, bri...

Mastering the Market: The Essential Role of the 4 Ps in High School Marketing Education

Mastering the Market: The Essential Role of the 4 Ps in High School Marketing Education
Introduction: The Foundation of Marketing Education Marketing education at the high school level plays a pivotal role in preparing students for bot...

Beyond Tests: The Power of Assignments in High School Business and Marketing Courses

Beyond Tests: The Power of Assignments in High School Business and Marketing Courses
As high school teachers we often rely too much on tests, particularly the objective format.  Maybe it’s because that is what we were taught.  Or be...

Sports Marketing Curriculum: A Dual Approach

Sports Marketing Curriculum: A Dual Approach
Sports Marketing Curriculum: A Dual Approach As we continue to explore the multifaceted world of sports marketing, it's essential to look deeper in...