Behind the Computer
Engaging Minds, Not Just Memories
When teaching a marketing class and incorporating content-related movies into the curriculum, the approach to discussion and analysis should extend...
Ready. Fire. Aim.
Progress Over Perfection
As high school marketing teachers, we're tasked with not only educating our students about the principles of marketing but...
Bringing the News to Your Classroom
Integrating the Latest News in Marketing Education: An Exciting Approach for Today's Classroom
In marketing, where change happens all the time, bri...
Mastering the Market: The Essential Role of the 4 Ps in High School Marketing Education
Introduction: The Foundation of Marketing Education
Marketing education at the high school level plays a pivotal role in preparing students for bot...
Beyond Tests: The Power of Assignments in High School Business and Marketing Courses
As high school teachers we often rely too much on tests, particularly the objective format. Maybe it’s because that is what we were taught. Or be...
Sports Marketing Curriculum: A Dual Approach
Sports Marketing Curriculum: A Dual Approach
As we continue to explore the multifaceted world of sports marketing, it's essential to look deeper in...