The Integrated Marketing Campaign Event (IMC)

Integrated Marketing Campaign Resource for DECA Educators

This comprehensive resource is designed to help you guide your students in preparing for DECA’s Integrated Marketing Campaign event. Updated to reflect the new Pitch Deck requirements, it provides clear, ready-to-use tools that simplify teaching and support student success in every section of the project.

As an educator, you’ll have access to:

• Written explanations outlining the key requirements and expectations for each of the nine project sections.

• Audio conversations (podcast-style) for deeper insights and extended learning.

• Video overviews to help students quickly understand each part of the campaign.

• Step-by-step slide-building guide with suggestions for creating a professional Pitch Deck.

• Templates and worksheets to make organizing and presenting information easier for students.

• Supplemental in-depth content for advanced or highly motivated students who want to go beyond the basics.

• Examples and guidance tailored to all three event options: Product, Service, and Event.

Topics Covered

• Event Overview

• Description of the Event, Product, or Service and Its Company

• Campaign Objectives

• Campaign Target Market

• Campaign Activities and Schedule

• The Budget

• Key Metrics

• Bibliography

• Appendix

With a site license purchase, your entire program receives unlimited student access to all of these resources—ensuring every learner has the tools to excel while saving you valuable preparation time.

View the resource and check out "The Overview" to see samples of the information we provide.