Sports Marketing Simulation-Summit Valley University Mustangs Athletics

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This is a pre-order. It will be released on or before August 15, 2026

Give Your Sports Marketing Students a Real Athletic Department to Market

One of the hardest parts of teaching sports marketing is giving students something that feels real enough to work with.

You can teach ticket sales, sponsorships, promotions, fan engagement, target markets, branding, social media, and game-day experience — but if students don’t have a realistic organization to market, the assignments can start to feel disconnected.

That is why this resource was created.

Summit Valley University Mustangs Athletics is a complete fictional NCAA Division I athletic department designed specifically for high school marketing and sports marketing classrooms.

It gives students a realistic college athletics brand, website, image library, promotional assets, and assignment package they can use to practice the kind of work sports marketers actually do.

This is not just a worksheet packet.

It is a full classroom simulation.

What Students Get

Students work with a fictional smaller Division I athletic department: Summit Valley University Mustangs, located in Ridgeline, Colorado.

The athletic department includes a realistic brand identity, sports programs, venues, coaches, fan traditions, student section, ticketing opportunities, sponsorship possibilities, community engagement programs, and promotional campaigns.

Students can use the Summit Valley Athletics website and image library to make decisions, create campaigns, design promotions, build sponsorship ideas, analyze fan markets, and develop sports marketing strategies.

The result is simple:

Students are not just learning about sports marketing.

They are doing sports marketing.

What Is Included

This resource includes a complete fictional athletic department website/resource library plus 10 student-ready assignments.

Summit Valley Athletics Website Resource

The website-style resource includes sections such as:

About SVU Athletics
Staff Directory
Coaches
Sports Programs
Facilities
Game Day
Student Section
Promo Calendar
Junior Mustang Club
Traditions
Community Engagement
Tickets
Fan Zone
Sponsorships and Corporate Partnerships

Each section gives students realistic information they can use as source material for class projects.

Professional Visual Asset Library

Students also get access to a wide variety of branded visual assets they can use in their marketing work, including:

Primary and secondary athletic logos
Fan Zone logo and promotional items
Junior Mustang Club logo and kids merchandise
Coach images and bios
Mascot images
Venue images
Football, basketball, volleyball, soccer, and baseball images
Student section images
Game-day images
Promotional calendar images
Apparel and merchandise mockups
Sponsorship and corporate partner graphics
Fan images
Community engagement images
Campus spirit images

These visuals make student work feel more authentic. Instead of creating campaigns from scratch with no source material, students have a branded athletic department to work with.

10 Ready-to-Use Sports Marketing Assignments

The resource includes 10 individual student assignments:

Create a Ticket-Sales Campaign for Football
Students develop a campaign to sell football tickets using target markets, value propositions, calls to action, and visual assets.
Design a Student Attendance Campaign for Basketball
Students create a campaign to increase student attendance and build energy around the student section.
Build a Sponsorship Proposal for a Local Business
Students create a proposal that connects a local business with Summit Valley Athletics through sponsorship inventory and activation ideas.
Create a Fan Persona for One Target Market
Students build a detailed fan profile and explain how Summit Valley should market to that audience.
Plan a Promotional Night for Women’s Volleyball
Students design a theme night or special promotion to increase attendance and engagement.
Analyze Which Sport Has the Greatest Attendance Growth Opportunity
Students review attendance potential and make a recommendation based on audience, venue, promotions, and growth possibilities.
Redesign the Homepage to Increase Ticket Clicks
Students evaluate website marketing and recommend changes that could improve ticket conversions.
Create a Social Media Content Calendar
Students plan social media content for Summit Valley Athletics using campaign goals, audiences, platforms, and posting strategy.
Develop a Family Entertainment Package
Students create a ticket and game-day experience package aimed at families.
Build a Corporate Partnership Activation Plan
Students develop an activation plan showing how a sponsor can connect with fans before, during, and after a game.

Each assignment includes clear directions, required submission parts, recommended visual assets, success criteria, and a compact 100-point rubric.

Why Teachers Will Like It

This resource is built to save planning time while still giving students meaningful, applied work.

Teachers can use it for:

Sports marketing units
Marketing simulations
Promotion strategy lessons
Sponsorship units
Ticket sales lessons
Social media marketing lessons
Branding and fan engagement projects
End-of-unit projects
Substitute plans
Individual or group work
Portfolio assignments

The assignments are practical enough for students to understand, but realistic enough to push them beyond basic definitions.

Students have to think like marketers.

Who are we trying to reach?
What are we trying to sell?
What message will motivate action?
Which image supports the campaign?
What does the sponsor receive?
How do we measure success?

Those are the kinds of questions that make sports marketing come alive.

Why Students Will Like It

Students often connect quickly with sports, school spirit, logos, teams, rivalries, fan sections, merchandise, and game-day experiences.

This resource gives them a fictional athletic department that feels real enough to market but flexible enough for creative classroom use.

They can create:

Ticket ads
Promotional flyers
Social media posts
Sponsorship proposals
Fan personas
Website redesign ideas
Family ticket packages
Student attendance campaigns
Game-night promotions
Corporate activation plans

They are not simply answering questions. They are building marketing pieces a real athletic department might actually use.

Built for AI-Grading and Teacher Review

Each assignment is designed so the final student submission can be reviewed by a teacher or uploaded into an AI tool for feedback and grading support.

The assignments include specific required parts, which helps reduce vague answers and makes student work easier to evaluate.

That means less guessing for teachers and clearer expectations for students.

Perfect for High School Marketing and Sports Marketing Courses

This resource works especially well for:

Sports Marketing
Introduction to Marketing
Digital Marketing
Entrepreneurship
Business and Marketing Applications
Promotion and Advertising
Social Media Marketing
Career and Technical Education business courses

It can be used as a short project set, a multi-week simulation, or a major course resource throughout the semester.

What Makes This Different

Many sports marketing activities ask students to create a campaign for a real team, but that can create problems.

Real teams may not have the right information available.
Students may copy what already exists.
Some teams have too much history or too much brand complexity.
Other examples feel overused.

Summit Valley solves that problem.

It gives students a complete fictional sports property with enough realism to support authentic marketing work, but enough flexibility for students to create original ideas.

They get the structure of a real athletic department without being boxed in by real-world restrictions.

Give Students a Team to Market

The Summit Valley Mustangs resource provides your students with a credible athletic department, a visual brand, a website-style information source, and 10 practical assignments that turn sports marketing concepts into real student work.

They will sell tickets.
Build fan campaigns.
Create sponsorship proposals.
Analyze attendance.
Design promotions.
Think about target markets.
Use visual assets.
Make strategic recommendations.

That is exactly what a strong sports marketing classroom should be doing.

Give your students the Summit Valley Mustangs — and let them do the work of real sports marketers.

Get this free BONUS when you place your order before August 15, 2026!