Marketing Case Studies: Featuring Leading Brands

Engage Your Students with Real-World Marketing Case Studies Featuring Leading Brands

Are you looking for new, engaging content to inspire your marketing and business students? Our “Marketing Case Studies: Featuring Leading Brands” collection is designed to provide real-world insights and practical examples from some of the world's most iconic companies. These case studies are perfect for high school marketing and business classes, bringing to life key concepts that will resonate with your students.

Our collection covers 19 captivating case studies:

• Adjustments to the Product Life Cycle at Apple Inc
• Airbnb and the Use of Buyer Personas in Marketing Decisions
• Burger King's "Whopper Detour" Publicity Stunt
• Channel Conflict at Apple Inc.
• Domino's Pizza - Major Brand Changes Driven by Effective Market Research
• Effective Customer Relationship Management (CRM) at Amazon
• Effective Use of Personalization at Spotify
• How McDonald's Extends the Product Life Cycle of the Big Mac
• Netflix and the Role of Market Research
• Nike's Distribution Intensity Strategy
• Rebranding Failure at Gap Inc.
• Starbucks and the Use of a Perceptual Map
• Successful Dynamic Pricing at Uber
• Successful Rebranding of Dunkin' (formerly Dunkin' Donuts)
• Tesla's Distribution Channel Strategy
• The Consumer Buying Process at IKEA
• The STP Process at Coca-Cola
• The Successful Use of Al in Marketing at Sephora
• The Value of Brand Equity at Starbucks

Each case study includes:

Company Overview: A bit of background about the featured brand or company.

The Case: The explanation of the case study.

Impact: A description of the impact of their decision related to the case study topic.

Guided Questions for Students: 5-7 questions (with “hints”) to be used for discussion or an assignment.

Conclusion: A summary of the results of the case study

Additional Concepts to Discuss: Need more depth?  These topics may provide just what you are looking for.

Why choose this case study collection for your classroom?

• Relevant and relatable: Real-world examples of companies your students already know and love.
• Comprehensive: Covers a wide range of marketing topics, including branding, customer relationship management, distribution strategies, and more.
• Engaging: Perfect for class discussions, group projects, or individual assignments.

Empower your students to analyze and understand the marketing strategies behind some of today’s most successful brands. These case studies will help them connect the theory they learn in class to real-world applications, providing valuable insights into how marketing drives business success.

Explore  “Marketing Case Studies: Featuring Leading Brands” today, and give your students the tools they need to think critically about marketing in the modern world.

Want a sneak peek? Here’s a sample.