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Marketing Plan. A resource for high school marketing teachers. TheMarketingTeacher.

How to Create Your Marketing Plan

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With How to Create Your Marketing Plan, you'll walk your students through the step-by-step process of putting together a complete, detailed plan for the next year. They will:

  • Research their market 
  • Write a description of their business
  • Assess their strengths and weaknesses (SWOT)
  • Set their marketing goals
  • Track their marketing results
  • Decide on their marketing mix (the 4 P's)
  • Create a marketing budget
  • Plan their marketing initiatives for the year

You'll get a full suite of materials to help your students implement what they learn and to help you create a course in multiple media formats.



Module 1 - Why Do You Need a Marketing Plan?

Module 2 – Market Research

Module 3 – Describe Your Company

Module 4 – Assessing Your Business

Module 5 – Establish Marketing Goals

Module 6 – Track Your Marketing Results

Module 7 – Understand the 4 P’s of Marketing

Module 8 – Identify Your Marketing Mix

Module 9 – Create a Marketing Budget

Module 10 - Marketing Plan Calendar

Conclusion: Putting it All Together

Learning Objectives

The following are the learning objectives your students will achieve when you teach the course on How to Create Your Marketing Plan as shown in the Course Book.

By the time you complete the course, you will be able to:

  • Identify the benefits of creating a marketing plan for your business
  • Conduct the initial market research that will be included in your marketing plan
  • Create a company overview that briefly describes what your business is about
  • Conduct an analysis of your company’s current position in the market
  • Define your key marketing goals and make sure they are in line with your business goals
  • Decide how you will track whether you are meeting your goals
  • Gain an understanding of the 4 P’s of the marketing mix
  • Identify your own marketing mix and what resources you need in order to implement it
  • Draft a prospective marketing budget
  • Identify your marketing initiatives and calendar for the next year
  • Determine the key tasks you’ll need to do to implement your plan
  • Identify any additional steps needed to complete your marketing plan


Student Materials

How to Create Your Marketing Plan Course Book (60 pages)

Action Guide (42 pages - To use alongside the activities outlined in the Course Book)

  • Additional Handouts and Worksheets (for completing activities):
    • Marketing Plan To-Do List
    • Marketing Initiative Action Plan
    • Marketing Budget Spreadsheet
    • Marketing Plan Calendar
  • Marketing Plan Template (for summarizing your plan)
  • Marketing Plan Summary Presentation (for creating a slideshow summary of your plan – .pptx and .pdf)

Course Summary Cheat Sheet (4,662 words, 33 pages – _A high-level overview of each module of the course)

Graphics (6 colorful graphics that are used in the coursebook and slideshow, .pdf, .ppt & .png)


  • What are the 4P’s Infographic (in .pptx, .pdf & .png)
  • Popular 4P Tactics Infographics (in .pptx, .pdf & .png)
  • Plan Course Overview Infographic, (.pptx, .pdf & .png)
  • How to Complete a SWOT Analysis Infographic (.pptx, .pdf & .png)

Slides Handout

Instructor Materials

Slideshow (168 Slides in .ppt)

Speaker Notes (in Slide Notes section and separate Word doc)

  • Research Sources - Reference material for your own knowledge