Marketing Plan. A resource for high school marketing teachers. TheMarketingTeacher.

How to Create Your Marketing Plan

Regular price $ 29.00 Sale

With How to Create Your Marketing Plan, you'll walk your students through the step-by-step process of putting together a complete, detailed plan for the next year. They will:

Research their market
Write a description of their business
Assess their strengths and weaknesses (SWOT)
Set their marketing goals
Track their marketing results
Decide on their marketing mix (the 4 P's)
Create a marketing budget
Plan their marketing initiatives for the year

You'll get a full suite of materials to help your students implement what they learn and to help you create a course in multiple media formats.

Modules

Introduction

Module 1 - Why Do You Need a Marketing Plan?

Module 2 – Market Research

Module 3 – Describe Your Company

Module 4 – Assessing Your Business

Module 5 – Establish Marketing Goals

Module 6 – Track Your Marketing Results

Module 7 – Understand the 4 P’s of Marketing

Module 8 – Identify Your Marketing Mix

Module 9 – Create a Marketing Budget

Module 10 - Marketing Plan Calendar

Conclusion: Putting it All Together

Learning Objectives

The following are the learning objectives your students will achieve when you teach the course on How to Create Your Marketing Plan as shown in the Course Book.

By the time you complete the course, you will be able to:

Identify the benefits of creating a marketing plan for your business
Conduct the initial market research that will be included in your marketing plan
Create a company overview that briefly describes what your business is about
Conduct an analysis of your company’s current position in the market
Define your key marketing goals and make sure they are in line with your business goals
Decide how you will track whether you are meeting your goals
Gain an understanding of the 4 P’s of the marketing mix
Identify your own marketing mix and what resources you need in order to implement it
Draft a prospective marketing budget
Identify your marketing initiatives and calendar for the next year
Determine the key tasks you’ll need to do to implement your plan
Identify any additional steps needed to complete your marketing plan

Student Materials

How to Create Your Marketing Plan Course Book (60 pages)

Action Guide (42 pages - To use alongside the activities outlined in the Course Book)

Additional Handouts and Worksheets (for completing activities):
- Marketing Plan To-Do List
- Marketing Initiative Action Plan
- Marketing Budget Spreadsheet
- Marketing Plan Calendar
Marketing Plan Template (for summarizing your plan)
Marketing Plan Summary Presentation (for creating a slideshow summary of your plan – .pptx and .pdf)

Course Summary Cheat Sheet (4,662 words, 33 pages – _A high-level overview of each module of the course)

Graphics (6 colorful graphics that are used in the coursebook and slideshow, .pdf, .ppt & .png)