Going Viral Isn't a Strategy

This classic crew-neck tee carries a bold, retro-style graphic that reads “Going Viral Isn’t A Strategy” — a nod to creators, marketers, and makers who focus on substance over hype. And a great reminder to your students. The medium-weight cotton feels familiar and durable, with a neat, ribbed collar and shoulder tape for shape retention. The slightly boxy, relaxed fit layers well under a jacket or stands strong on its own, pairing with jeans or workwear trousers for a lived-in, thoughtful look.

Product features

- 100% cotton solid colors; medium-weight 180 g/m² fabric for durability and comfort

- Tubular knit construction without side seams for reduced waste and cleaner drape

- Ribbed knit collar and shoulder tape to keep shape after many washes

- DTG and DTF printed graphic delivering crisp, detailed front and sleeve prints

- Tear-away label, OEKO-TEX® STANDARD 100 certified, made in Nicaragua with ethical US cotton sourcing

Care instructions

- Non-chlorine: bleach as needed

- Do not iron

- Do not dryclean

- Machine wash: cold (max 30C or 90F)

- Tumble dry: low heat