This WebBook was originally developed for the DECA BOE event. However, every marketing program covers the need for effective customer experiences. This web-based resource provides you and your students with all the necessary information for completing a challenging term or semester project.
Sections include What is CX, Doing the Research, Tips, Strategies Creating a Plan, Examples, Additional Resources and more!
The perfect classroom project for a marketing course!
Purchase provides you with unlimited lifetime access to the site. Just one login and password will work for you and all of your students.
