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Winning CX

Winning CX

Regular price $ 99.00 Sale

This WebBook was originally developed for the DECA BOE event.  However, every marketing program covers the need for effective customer experiences. This web-based resource provides you and your students with all the necessary information for completing a challenging term or semester project.

Sections include What is CX, Doing the Research, Tips, Strategies Creating a Plan, Examples, Additional Resources and more! 

The perfect classroom project for a marketing course!

Purchase provides you with unlimited lifetime access to the site. Just one login and password will work for you and all of your students.