Case Studies-Promotion Mix (Advertising)

This collection includes 10 case studies about advertising as an element of the promotion mix.  Each case study uses a hypothetical company or brand. Using hypothetical companies or brands in the case studies offers several advantages:

Reduced Bias and Preconceptions: Students approach hypothetical brands with a clean slate, without preconceived notions or biases tied to real-world companies. This allows them to critically analyze the case based solely on the data and strategy provided rather than relying on their prior knowledge of an existing brand’s reputation.

Encourages Critical Thinking: Since students are unfamiliar with the company, they must rely on the information presented in the case study. This encourages them to analyze data critically, make decisions based on reasoning and theory, and formulate solutions from scratch.

Relevance to Current Trends: Hypothetical companies can be designed to mirror real-world industry trends, allowing students to explore contemporary marketing issues (e.g., influencer marketing, digital transformation) in a forward-looking and adaptable context. This makes the learning experience more dynamic and relevant.

Hypothetical brands create a versatile and effective learning tool in marketing education by providing these advantages.

Read this if you want details about why case studies are an effective teaching tool.

Here is a list of the contents of this collection:

• "SnackWave" – Social Media vs. TV Ads for a Snack Brand (Objective: Compare the impact of social media ads versus traditional TV ads.)
• "GamerX" – Using Influencers to Promote a Video Game (Objective: Assess the potential of influencer marketing to drive sales.)
• "StyleHype" – Developing a Print Ad for a Fashion Magazine (Objective: Design a print ad for a fashion brand.)
• "BuzzBite Energy Drink" – Creating a Billboard Ad (Objective: Design a billboard that captures attention and communicates a clear message. )
• "TechMaster" – Launching a New Gadget with an Online Video Ad. (Objective: Create an online video ad script for a tech product launch.)
• "ChillTunes" – Creating a Radio Ad for a Music Streaming App. (Objective: Write a 30-second radio ad that promotes a music streaming app.)
• "SnapFit" – Cross-Promotion with Local Gyms. (Objective: Develop a cross-promotion strategy to increase brand awareness.)
• "DreamRides" – Advertising a Car Dealership with Local TV Ads (Objective: Create a local TV ad campaign for a car dealership.)
• "MegaTech" – Retargeting Ads for an Online Electronics Store BObjective: Develop a retargeting ad strategy to recover abandoned shopping carts.)
• "CoolBrews" – Launching a Product with a Guerrilla Marketing Campaign (Objective: Create a guerrilla marketing campaign for a beverage brand.)