The Power of Promotion

Bring Promotion & Advertising to Life with The Power of Promotion WebBook!

Engage your students with a learning experience designed for today’s digital world. The Power of Promotion WebBook features audio content, video summaries, slide decks, assignments, and a semester project—all tailored to deepen understanding of traditional and digital advertising, sales promotion, PR, and social media marketing.

With discussion questions and suggested answers, students will develop critical thinking skills while mastering real-world marketing strategies. This dynamic, all-in-one resource empowers your class to create, analyze, and execute effective promotional campaigns!

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Here are the chapters from The Power of Promotion:

• Introduction to Promotion and Marketing
• Traditional Advertising Media
• Digital Advertising and Promotion
• Sales Promotion Techniques
• Public Relations (PR)
• Publicity and Media Relations
• Personal Selling and Direct Marketing
• Integrated Marketing Communications (IMC)
• Effective Advertising Design
• Digital Content Marketing
• Mobile Advertising and Marketing
• Video Advertising
• Social Media Advertising
• Customer Relationship Management (CRM)
• Public Relations Strategy
• Measurement and Analytics in Advertising
• The Future of Promotion and Media

Check out these samples from The Power of Promotion:

• Sample Class Discussion Questions
• Sample Slide Deck
• Sample Case Study
• Sample Video Graphic Review
• Sample Assignment
• Sample Audio Version