The Influencer Effect: Content That Engages

The Influencer Effect: Your Resource for content and influencer marketing

Update your marketing curriculum and empower your students to become digital marketers with The Influencer Effect, the course focusing on content and influencer marketing.

Tailor-made for high school marketing teachers and their students, this comprehensive resource provides students with the knowledge and skills they need to navigate the ever-changing world of online influence.

Here's what sets The Influencer Effect apart:

• Engaging WebBook format: Unlike static textbooks, our interactive platform features multimedia elements, interactive activities, and 24/7 access, keeping students engaged and informed.
• Comprehensive curriculum: Our detailed content, review questions, case studies, slide decks, video links, and diverse assessments provide a solid foundation for effective instruction and student success..
• Real-world relevance: Packed with real-world examples, case studies, and industry insights, The Influencer Effect equips students with practical skills and prepares them for future careers in marketing and beyond.

Table of Contents:

Introduction to Influence in Marketing

• Unit 1: The Role of Influencers in History and Modern Marketing
• Unit 2: Building a Digital Identity with Assets and Branding
• Unit 3: The Mechanics of Influence: Reach and Engagement

The Impact of Influencers

• Unit 4: Positive and Negative Influences on Consumer Behavior
• Unit 5: Organic vs. Paid Media
• Unit 6: Cause Marketing and Borrowed Equity

Identifying and Working with Influencers

• Unit 7: Matching Brands with the Right Influencers
• Unit 8: The Influencer's Perspective: Choosing Brands to Represent
• Unit 9: Developing Professional Relationships with Brands

Content Creation Tools

• Unit 10: Design Principles for Effective Content
• Unit 11: Exploring Design Applications
• Unit 12: Video Content Creation

Repurposing Content Across Platforms

• Unit 13: Adapting Content for Different Social Media
• Unit 14: Multi-Platform Engagement Strategies

Writing Effective Copy

• Unit 15: Social Media Copywriting Skills
• Unit 16: The Importance of Ad Creation and Copywriting
• Unit 17: Pitching and Working with Brands

Understanding Engagement and Analytics

• Unit 18: Engagement KPIs and Social Media Goals
• Unit 19: Analytics Tools and Posting Management

Implementing a Content Marketing Strategy

• Unit 20: Content Types and Media in Marketing Campaigns
• Unit 21: Cross-Platform Campaign Planning

Exploring Influencer Levels and Monetization

• Unit 22: Types of Influencers and Their Roles
• Unit 23: Monetizing Influence

Invest in The Influencer Effect and empower your students to:

• Understand the power and influence of online marketing.
• Develop critical thinking skills and analyze the ethical considerations of influencer marketing.
• Gain valuable skills in content creation, branding, marketing, and communication.
• Prepare for future careers in the ever-evolving digital marketing landscape.

Don't miss out on this opportunity to add to your marketing curriculum and provide your students with the skills they need to thrive in the digital age.

Contact us today to learn more about The Influencer Effect and discover how it can become a critical part of your program!