Sports & Recreation Marketing
Regular price
$ 999.00
Transform Your Classroom with an Interactive Sports & Recreation Marketing WebBook!
Engage your students with an innovative, real-world approach to sports and outdoor recreation marketing! This WebBook features audio versions of each chapter, video summaries, and case studies—both real and hypothetical—to foster critical thinking. Interactive elements like slide decks, discussion questions with suggested answers, and hands-on problem-solving exercises help students master key marketing strategies.
Equip your class with the tools to create real-world marketing campaigns, analyze event success, and explore industry trends—all in a dynamic learning experience. Bring sports marketing to life like never before!
Here are your plans for the 18-week course:
- Week 1-Introduction to Sports and Recreation Marketing
- Week 2-Evaluating Events
- Week 3-Setting Campaign Goals
- Week 4-Targeting Markets and Audiences
- Week 5-Campaign Seasonality
- Week 6-Sponsorships and Partnerships (Part 1)
- Week 7-Sponsorships and Partnerships (Part 2)
- Week 8-Campaign Branding and Design
- Week 9-Campaign Activities and Promotions (Part 1)
- Week 10-Campaign Activities and Promotions (Part 2)
- Week 11-Scheduling Campaign Activities
- Week 12-Budgeting for Campaigns
- Week 13-Measuring Campaign Success
- Week 14-Campaign Metrics and Evaluation
- Week 15-Finalizing the Campaign
- Week 16-18 Review & Final Project/Presentations
Check out these samples:
- Sample Discussion Questions
- Sample Case Study (as an assignment)
- Sample Case Study (as reading content)
- Sample Slide Deck
- Sample Assignment
- Sample Audio Version
- Sample Video Summary
- Sample Graphic Review