Sports Marketing Collection-Lifetime Access
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$ 999.00
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There is no other way to say it--this bundle contains EVERYTHING you will need to teach a sports marketing class. Buy once. Use forever.
The collection is based on our best-selling WebBook and the first sports marketing book published for high school students. Sports . . . More Than Just the Score is completely updated for the fall of 2024.
The book is divided into two parts: Marketing THROUGH Sports and Marketing OF Sports. Marketing THROUGH Sports is all about corporate sponsors and partnerships. Often overlooked, corporate partnerships are the lifeblood of sports--and critical to the corporate world.
The contents of the WebBook include:
- Introductory video for each section
- Links to useful sites, articles, and videos
- Discussion questions for each section
- Review activities for each section
- A seemingly unending collection of assignments, activities, case studies, and projects!
You will also receive an in-depth project for creating a marketing plan for the Western University Wildcats, a hypothetical team. You are also given access to a website for the Wildcats to be used for the marketing plan and any other assignment.
I have created several faux brands that can be used for assignments as well. this allows students to serve as a brand manager for potential corporate partners throughout the course. Several branded assets are included for use in market and promotion projects.
Additional resources in this collection are:
- Movie Marketing*
- Music Marketing*
- NIL Assignment & Project Bundle
- Sports Marketing Gets Social
- Sports Marketing Plan Project!
- Sports Marketing: Case Studies
- Sports Marketing: In-Depth Projects
- The Power of Mascots: A Guide to Marketing with Sports Mascots*
- The Tip-Off: A Sports Marketing and Event Management Project Guide*
- Winning With NIL: Athletes Earning From Their Brand*
- Essential Soft Skills-Activities & Projects
- Essential Soft Skills: In-Class Activities
- Ice Breakers for Business Classes
- Marketing Bell Ringers
* These items are web-based, and each includes several assignments/activities.