Focused Marketing Collection

Empower Your Students with Real-World Marketing Insights!

As a high school marketing teacher, you understand the importance of keeping lessons engaging and relevant to the ever-changing business world. Introducing the Focused Marketing Collection—a dynamic, web-based resource packed with interactive lessons that dive into the most current and impactful areas of marketing. Whether you're a seasoned educator or new to teaching, this collection offers your students a comprehensive, hands-on approach to the world of modern marketing.

What’s Included?

The Focused Marketing Collection covers essential marketing topics with real-world applications:

1. Sustainable Marketing: A New Era of Business
   Teach students the importance of environmental responsibility in today’s marketplace, while exploring strategies for businesses to engage in sustainable marketing practices.

2. Sports Marketing Gets Social
   Dive into the world of sports marketing and discover how social media is reshaping fan engagement, sponsorships, and brand partnerships.

3. The Power of Mascots: A Guide to Marketing with Sports Mascots
   Uncover the powerful role of mascots in branding and how they help connect fans and communities to sports teams, enhancing loyalty and engagement.

4. The Service Edge: Keys to Customer Loyalty
   Equip your students with the knowledge of how service marketing can build strong customer relationships and loyalty that lasts.

5. The Business of Good: A Guide to Cause Marketing
   Teach your students how businesses use cause marketing to align their products with social causes, driving consumer support while making a positive impact.

6. Movie Marketing
   Explore the behind-the-scenes strategies used in promoting movies, from teaser campaigns to social media buzz and everything in between.

7. Music Marketing
   Help your students understand the unique world of music marketing, from building artist brands to driving engagement through platforms like Spotify and social media.

What Makes It Special?

• Interactive Assignments: Each resource includes engaging assignments designed to challenge and inspire students to think critically and creatively.

• Real-World Relevance: These topics are not just textbook material—they are key components of today’s marketing world, providing students with skills they can use immediately.

• Flexible & Easy to Use: As a web-based resource, it's accessible anytime, anywhere. Plus, it’s easy for both teachers and students to navigate.

Why Choose the Focused Marketing Collection?

• Save Time: No more searching for resources or designing lesson plans from scratch. We've done the work for you.

• Engage Your Students: With relevant and exciting marketing topics, your students will be eager to learn.

• Prepare for the Future: Equip your students with the marketing knowledge they need to excel in their careers or future studies.

Get Started Today!

Transform your marketing curriculum with the Focused Marketing Collection. It’s the perfect resource to prepare your students for success in the ever-evolving marketing world.