Click to Cart

Empower Your Students to Launch Their Online Businesses with Click to Cart!

Unleash the entrepreneurial spirit in your classroom with Click to Cart, the ultimate 18-week e-commerce course designed to equip students with real-world business skills. This interactive WebBook isn’t just about reading and quizzes—it’s about creating real online businesses through hands-on projects, case studies, and expert advice from successful entrepreneurs.

Whether you're a marketing teacher looking to inspire the next generation of business leaders or an educator eager to bring modern e-commerce education into your curriculum, Click to Cart offers everything you need. With dynamic learning tools like audio discussions, engaging slide decks, and step-by-step guides, your students will master the ins and outs of building a thriving online business—from the ground up.

What’s Inside?

Each week, your students will embark on a new chapter in their e-commerce journey:

• Week 1: Introduction to E-Commerce
• Week 2: Finding Your Niche
• Week 3: E-Commerce Business Models
• Week 4: Branding Basics
• Week 5: Market Research
• Week 6 & 7: Building Your E-Commerce Website
• Week 8: Product Sourcing & Inventory Management
• Week 9: Pricing Strategies
• Week 10: E-Commerce Marketing Basics
• Week 11: SEO (Search Engine Optimization)
• Week 12: Social Media Marketing
• Week 13: Paid Advertising (PPC & Social Ads)
• Week 14: Customer Experience & Retention
• Week 15: Launch Week
• Week 16: Analytics & Optimization
• Week 17: Scaling Your Business
• Week 18: Final Presentations & Reflections

Why Choose Click to Cart?

• Real-World Application: Students don’t just learn theory—they build their own e-commerce sites, making learning practical and relevant.
• Dynamic Content: Lessons come to life through a combination of written material, podcast-style audio discussions, visual slide decks, and in-depth assignments.
• Expert Insights: Learn from successful entrepreneurs through exclusive E-comm Voices—audio and written interviews offering valuable, real-world advice.
• Comprehensive Learning: Topics cover everything from branding and product sourcing to marketing, analytics, and scaling. By the end, students will be ready to launch and grow their online store.

Perfect for Marketing Educators

With this WebBook, you can transform your classroom into a dynamic hub of entrepreneurship. Each unit is designed for both beginner and advanced students, ensuring they gain essential skills while being encouraged to think creatively and strategically.

By the end of the course, your students will be empowered with the knowledge and hands-on experience to launch a successful online business—and who knows? You could be teaching the next generation of e-commerce moguls.

Start transforming your classroom today with Click to Cart and inspire your students to become the entrepreneurs of tomorrow!

Here are links to samples of the tools included in our WebBook:

• Content expanded through audio conversations (think podcast discussion)
• Slide Decks
• In-class (shorter) assignments
• E-comm Voices (learn from the lessons of successful e-comm entrepreneurs) in writer, audio, and conversational format
• A series of in-depth assignments to follow to launch an estore
• Case studies
• In-depth content for select topics
• Summary images/graphics
• And more . . .

A quick note of caution:

If you’re looking for a resource that keeps students busy with readings followed by quizzes and review questions—week after week—this may not be the right curriculum for you.

Click to Cart is designed for active learning. I believe in reading less and doing more. Students are given just enough information to dive into meaningful, hands-on assignments that drive real understanding.

I intentionally do not provide tests or quizzes because well-designed assignments offer a clearer and more authentic measure of what students have learned. You won’t find fill-in-the-blank worksheets, chapter review questions, matching exercises, or word searches here. The focus is on engaging projects and interactive activities, encouraging students to apply their knowledge.