Click to Cart

I appreciate your interest in my new course, Click to Cart, an engaging, 18-week entrepreneurship course designed specifically for high school students. In today’s digital world, most students will experience entrepreneurship through online ventures—so why not equip them with the tools to succeed from the start?

The course is almost ready, with just a few final details being polished. In the meantime, I’m excited to share the following highlights with you:

Unit List

• Week 1-Introduction to E-Commerce
• Week 2-Finding Your Niche
• Week 3-E-Commerce Business Models
• Week 4-Branding Basics
• Week 5-Market Research
• Week 6-Building Your E-Commerce Website (Part 1)
• Week 7-Building Your E-Commerce Website (Part 2) |
• Week 8-Product Sourcing and Inventory Management
• Week 9-Pricing Strategies
• Week 10-E-Commerce Marketing Basics
• Week 11-Search Engine Optimization (SEO)
• Week 12-Social Media Marketing
• Week 13-Paid Advertising (PPC and Social Ads)
• Week 14-Customer Experience and Retention
• Week 15-Launch Week
• Week 16-Analytics and Optimization
• Week 17-Scaling Your Business
• Week 18-Final Presentations and Reflections

 The web-based resource will include:

• Content in written format
• Content expanded through audio conversations (think podcast discussion)
• Slide Decks
• In-class (shorter) assignments
• E-comm Voices (learn from the lessons of successful e-comm entrepreneurs
• A series of in-depth assignments to follow to launch an estore
• Case studies
• Summary images/graphics
• And more . . .

A quick note of caution:

If you’re looking for a resource that keeps students busy with readings followed by quizzes and review questions—week after week—this may not be the right curriculum for you.

Click to Cart is designed for active learning. I believe in reading less and doing more. Students are given just enough information to dive into meaningful, hands-on assignments that drive real understanding.

I intentionally do not provide tests or quizzes because well-designed assignments offer a clearer and more authentic measure of what students have learned. You won’t find fill-in-the-blank worksheets, chapter review questions, matching exercises, or word searches here. The focus is on engaging projects and interactive activities, encouraging students to apply their knowledge.