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The Tip-Off: A Sports Marketing and Event Management Project Guide

The Tip-Off: A Sports Marketing and Event Management Project Guide

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The Tip-Off was developed to provide an "all-in-one" resource for teachers looking for a fall project that covers nearly every aspect of marketing and event management. 

The content and guidance were developed from several years of implementing versions of The Tip-Off. Although there is not a "right" way to do a Tip-Off, I hope this resource helps you maximize the experience for your students and minimize the misery!

The key is to take whatever you can from this book and use it. Throw some ideas away. Modify others. Use some suggestions to get your creative juices flowing and come up with your own ideas. Do whatever it takes to make it work.

Like all of our Project WebBooks, this resource is in the form of a lifetime site license for a website. You and an unlimited number of students will have access to the content which includes a collection of assignments and activities that are intended to be used in the actual planning and implementation of your own Tip-Off.

However, if you prefer a "simulation"  as opposed to actually implementing the plans, that approach will work as well.

Students will:

  • Learn to write a sponsorship proposal
  • Connect with members of the business community
  • Develop plans for an event
  • Agree upon pricing strategies for sponsorships, advertising, and tickets
  • Develop entertaining events
  • Learn how to effectively negotiate
  • Utilize advertising and promotional skills
  • Demonstrate professional selling skills
  • Manage an event

The Table of Contents:

  1. What’s All the Madness
  2. Take a SWOT At It
  3. Getting Support
  4. By Invitation Only
  5. Every Party Has a Theme
  6. Have Some Fun
  7. Fun with the staff
  8. Fun with the team
  9. Get the Proposal Right
  10. Sample Proposals
  11. That’s Entertainment
  12. Bring on the Media
  13. Stick to the Schedule
  14. Get With the Program
  15. That’s The Ticket
  16. Promoter is Not a Dirty Word
  17. Was the Night a Success? 

The activity packet includes forms and templates to give you a head start on the process!