Activities & Assignments: Product Management

Empower Your Students with 15 Engaging Product Management Assignments

Are you looking to bring real-world marketing and business concepts to life in your classroom? Do you want to provide your students with engaging, hands-on assignments that will equip them with the skills they need to succeed in the world of product management? We have exactly what you need!

Introducing Activities and Assignments: Product Management—a comprehensive collection of 15 in-depth assignments specifically designed for high school marketing and business students. These assignments are not just about theory; they’re about immersing your students in the practical aspects of product management, helping them develop critical thinking, creativity, and strategic decision-making skills.

What’s Included?

Our Activities and Assignments: Product Management package includes the following topics:

1. Product Development Case Study: Students explore the journey of a successful product, from concept to market leader, and identify the key factors that contributed to its success.

2. Create Your Own Product: Encourage innovation as students design a new product from scratch, defining its target market, features, pricing, and branding.

3. Product Life Cycle Analysis: Students analyze the life cycle of a well-known product, learning how companies manage products through introduction, growth, maturity, and decline.

4. Product Line Extension Proposal: Students propose a new product that extends an existing line, ensuring it fits within the brand and appeals to the target market.

5. Competitive Product Comparison: Students compare two competing products, analyzing features, pricing, branding, and target market to determine which product offers the better value.

6. Product Positioning Map: Help students visualize how different products are positioned in the market and where opportunities for new products might lie.

7. Consumer Needs Survey: Students conduct a survey to gather insights on consumer needs and preferences, then use the data to inform product development.

8. Branding and Packaging Design: Students get creative by developing branding and packaging for a new or existing product, considering how design impacts consumer perception.

9. Product Pitch Presentation: Students hone their presentation skills by pitching a new product idea, focusing on key aspects like target market, competitive advantage, and marketing strategy. 

10. Product Innovation History: Students research and present the history of a specific product, highlighting how innovation has driven its evolution over time.

11. Product Failure Analysis: Students learn from the past by analyzing a product that failed in the market, identifying the reasons for its failure and suggesting what could have been done differently.

12. Sustainability in Product Management: Students explore how companies are incorporating sustainability into their product management strategies and propose a sustainable product concept 

13. Product Launch Plan: Students develop a comprehensive plan for launching a new product, including timeline, marketing strategies, budget, and key performance indicators.

14. Market Research for Product Development: Students conduct secondary market research to identify gaps in the market and propose a new product to fill that gap.

15. Customer Journey Mapping: Students create a customer journey map for a product, detailing the steps a customer takes from awareness to purchase and beyond.

Why This Package is Perfect for Your Classroom:

Practical, Real-World Learning: Each assignment is designed to mimic real-world challenges that product managers face, giving your students a taste of what it's like to work in the industry.

Comprehensive Content: Along with each assignment, we provide detailed content that students need to know to successfully complete the task. This ensures that they not only engage with the material but also understand the underlying concepts.

Flexibility: The assignments can be adapted to fit your curriculum and your students’ needs, whether you’re teaching an introductory course or an advanced marketing class.

Engaging and Interactive: These assignments encourage active learning, creativity, and collaboration, making the learning process fun and memorable for your students.

Ready to Transform Your Classroom?

Don’t miss the opportunity to bring these dynamic, hands-on assignments to your students. Empower them with the skills and knowledge they need to excel in product management and beyond.

Order now and take the first step toward a more engaging, real-world-focused marketing course!

We’re here to support you in making your classroom a hub of innovation and learning. If you have any questions or need further information, please feel free to reach out.

Here is a sample: Expanding Horizons-Creating the Next Big Product Line Extension