The Launch Mindset (E)

If you teach Marketing, Entrepreneurship, Business Management, or CTE, you already know the truth:

Students don’t just want theory anymore — they want skills they can use.

And in today’s digital economy, product launch strategy is one of the most sought-after, high-paying, real-world marketing skills there is.

Yet most high school business teachers struggle to find curriculum that:

✔ teaches modern marketing concepts
✔ uses authentic, real-world examples
✔ keeps students engaged with hands-on learning
✔ is already structured, sequenced, and ready to teach

That’s exactly why Creating a Successful Launch was developed.

This classroom resource turns your students into strategic marketers, storytellers, and launch planners—with zero prep work required from you.

Introducing…

The Launch Mindset

A complete, classroom-ready resource bundle that teaches students how to plan, build, and execute a professional product launch from start to finish.

Built from the comprehensive launch frameworks in your attached materials — including audience research, storytelling, content planning, pre-launch strategy, email sequencing, and evergreen marketing- this curriculum transforms students into actual marketers, rather than note-takers.

Whether your students are creating mock businesses or developing real ventures for DECA, FBLA, or capstone projects, this resource gives them everything they need.

What’s Inside (And Why Teachers Love It)

6-Day Mini Course: “Product Launch Success”

Students learn launch fundamentals through engaging, real-world examples—storytelling, audience research, narrative building, pre-launch buzz, launch day execution, and evergreen follow-through.

Pre-Launch Waitlist Builder (7-Day Plan)

Teaches students how professionals generate anticipation before a launch. Includes step-by-step tasks, templates, and planning tools perfect for classroom challenges.

12 Costly Content Errors That Kill Launch Success (Teacher & Student Reference)

A simple, high-impact guide that helps students avoid the exact mistakes new entrepreneurs commonly make.

Product Launch Storytelling Framework & Secrets Ebook

Students learn how to craft compelling marketing stories—one of the MOST in-demand skills in modern business.

Product Launch Email Sequence Checklist

Gives students a ready-to-use structure for writing persuasive marketing emails—great for writing standards alignment.

Product Launch Helper Prompts (AI-Friendly)

Students get guided prompts for audience research, competitor analysis, messaging, story development, and campaign creation. (Great for AI-assisted assignments!)

Evergreen Content Guide

Shows students how marketers turn a launch into ongoing revenue—perfect for advanced marketing concepts.

And everything is formatted so that students can follow the same processes used by real digital marketers, entrepreneurs, and business owners worldwide.

Perfect For:

• Marketing & Entrepreneurship classes
• CTE pathways (Business, Marketing, Digital Media)
• DECA & FBLA competition prep
• Business plan units
• Capstone projects
• Classroom “Shark Tank” style events
• Project-Based Learning

Why High School Business Teachers Are Loving This Resource

✔ Completely Done For You

Just open, assign, and teach—no extra prep.

✔ Real-World Career Skills

Students learn modern marketing practices used by actual entrepreneurs and social media marketers.

✔ Engaging, Hands-On Activities

Every component works for individual work, small-group collaboration, or full-class launch challenges.

✔ Works Whether Students Create Real or Hypothetical Products

Ideal for beginner or advanced business classes.

What Students Will Be Able to Do

By the end of this unit, your students will be able to:

• Identify and analyze real target markets
• Conduct audience research and create personas
• Build a compelling marketing story
• Create pre-launch buzz and waitlists
• Plan a full multichannel launch strategy
• Write persuasive marketing emails
• Use data to optimize their campaigns
• Turn launch content into ongoing “evergreen” marketing
• Present their launch plan professionally (great for assessments!)

Your students won’t just “learn marketing”…
They’ll do marketing.

Ready to Bring Career-Ready Marketing Skills Into Your Classroom? Just add this to your cart!  The instant download will arrive . . . instantly!