Questions: Reachme@TheMarketingTeacher.com | 801.540.0977

The Business Model Strategy (E)

The Business Model Strategy (E)

Regular price $ 9.99 Sale

The Business Model Strategy™

The Complete Classroom-Ready Curriculum That Teaches Students How Real Businesses Actually Make Money


Finally—A Resource That Helps Your Students Understand the #1 Reason Businesses Succeed or Fail

High school business teachers know the truth:

Most students can follow a marketing plan.
Most can design a product.
Most can brainstorm a business idea.

But very few understand the real engine behind every successful company: the business model.

If your students don’t “get” business models, they can’t truly understand entrepreneurship, innovation, scalability, or why some companies thrive while others collapse overnight.

The Business Model Strategy™ solves this problem—beautifully, clearly, and in a format your students will love.


What Is The Business Model Strategy™?

It’s a complete, multi-format curriculum package built from professionally written guides, listicles, checklists, mini-courses, and teaching prompts—an dperfect to challenge high school learners.

This resource turns complex concepts like subscription revenue, marketplaces, unit economics, CAC/LTV, churn, scalability, and platform models into clear, engaging lessons any teacher can implement tomorrow.

Everything is based on the real-world insights found in the included resources:

The Business Model Blueprint (Ebook)
Business Model Selection Framework (Guide)
The Business Model Launch Roadmap (90-Day Plan)
7 Business Model Blind Spots That Kill Startups (Listicle)
21 Investor Business Model Checks (Listicle)
Finding Your Perfect Business Model (Mini-Course)
Direct-to-Consumer Infrastructure Checklist
Subscription Model Launch Checklist
Profitable Business Model Prompts

BONUS 5 Episode Podcast: Model to Market

Together, they create a comprehensive high school-ready business model toolkit.


Why High School Teachers Love This Resource

1. Turns abstract theory into real-world clarity

Students won’t just memorize business vocab—they’ll understand how Netflix, Uber, Nike, Spotify, Dollar Shave Club, Warby Parker, Apple, and Amazon actually make money.

2. Works for any class

Perfect for:

  • Entrepreneurship
  • Marketing
  • Business Management
  • Intro to Business
  • DECA/FBLA prep
  • Capstone projects
  • Shark Tank–style class presentations

3. Huge time-saver for teachers

Every resource is:

  • Ready to print or upload
  • Written in student-friendly language
  • Packed with examples, stories, frameworks, charts, and exercises
  • Zero prep required

The work is done for you.

4. Helps students build real business literacy

Your students will learn:

  • Why 90% of startups fail (and how to avoid it)
  • The difference between revenue and a business model
  • How to choose the right model for a product
  • Why investors reject most pitches
  • How to build predictable revenue
  • What makes a business scalable
  • How platforms (Uber/Airbnb) create value
  • Why subscriptions are so powerful
  • How freemium businesses make billions by giving their product away
  • The dangers of churn
  • Why unit economics matter

This isn’t fluff.
It’s business foundations every student should know.

5. Fits every teaching style

Use it as:

  • A full unit
  • A semester-long thread
  • A senior capstone toolkit
  • A DECA prep bundle
  • A flipped classroom packet
  • A standalone “entrepreneurship boot camp”

What’s Inside (Teacher Overview)

1. The Business Model Blueprint (Ebook)

A complete breakdown of the 5 major business models:
Subscription
Marketplace/platform
Freemium & Ad-Supported
Direct-to-Consumer
Traditional Sales

With examples, pitfalls, success strategies, case studies, and classroom discussion prompts.


2. Business Model Selection Framework (Guide)

Students learn how to evaluate:

  • Market readiness
  • Resource requirements
  • Strategic goals
  • Competitive environment

Perfect for business plan assignments and pitch competitions.


3. Business Model Launch Roadmap (Guide)

A step-by-step “how companies actually launch” breakdown featuring:

  • Foundation-building
  • Market testing
  • MVP planning
  • Optimization and scaling

Students love this because it makes startup building concrete, not theoretical.


4. Blind Spots & Investor Checklists (Two Listicles)

Engaging, memorable, story-driven lessons on:

  • The seven business model mistakes that kill startups
  • The 21 checks investors use to evaluate business models

Ideal for warm-ups, bell ringers, and case study discussions.


5. Mini-Course: Finding Your Perfect Business Model

A 7-lesson email-style course you can easily convert into:

  • A week-long module
  • A flipped classroom series
  • A self-paced lesson bundle

6. Practical Business Model Checklists

Including:

  • Subscription Launch Checklist
  • D2C Infrastructure Checklist

Great for students designing their own business concepts.


7. Profitable Business Model Prompts

A huge collection of student-friendly prompts for:

  • Brainstorming
  • Business plan writing
  • Market evaluation
  • Revenue model design
  • Model comparison
  • Unit economics
  • Pivot strategy
  • Scaling strategy

A goldmine for teachers using AI in the classroom.


What Students Will Actually Do

By the end of the program, students will be able to:

Identify and explain different business models
Analyze real companies and diagnose their model
Build a model for a product, service, or startup idea
Calculate basic CAC, LTV, churn, and margins
Create an MVP blueprint
Evaluate the scalability of a business idea
Choose the best model for a new business
Pitch an idea investors would take seriously

This is career-ready, college-ready, competition-ready learning.


Why This Resource Is Essential Now

Every modern company—from tech giants to small local shops—competes on business model, not just product.

If your students want to:

  • Start a business
  • Work in marketing
  • Enter finance
  • Join a startup
  • Launch a side hustle
  • Have a competitive advantage in college business programs

They MUST understand business models.

Most adults don’t learn this until years into their career.

Your students will learn it now.


Perfect For Teachers Who Want…

Done-for-you lesson content
Real-world case studies
Engaging topics and examples
Clear frameworks and visuals
Activities students can start immediately
High-level concepts simplified for teens
College-level skills without college-level complexity


A Complete, Classroom-Ready Business Model Curriculum—All in One Package

No prep.
No heavy theory.
No confusing terminology.

Just clear, practical business strategy your students will love and remember.


Ready to Bring The Business Model Strategy™ Into Your Classroom?

Give your students the advantage most adults never get…

The ability to understand how businesses actually succeed.