How to Start an Online Store

Here's what you'll teach in How to Start an Online Store…

There are 5 modules in the course, an introduction, and concluding action planning. Here's an overview of each modules learning outcomes:

Introduction

You'll start out with an overview of the course and what your students will learn

Module 1 – Why Do You Want an Online Store?

You'll need clear goals from the beginning to establish a path to success.

In Module 1, you'll help your students define expectations for an online store, set goals, and plan a budget so they have a solid foundation for launching their store.

Module 2 – What Are You Going to Sell and To Whom?

Before you can start marketing and selling your products online, you need to figure out who you’re selling to and what you want to sell.

In Module 2, you'll show your students how to define a target market, choose a niche, and decide on the products to offer in the online store.

• Lesson 1: Define Your Target Market– In Lesson 1, you'll teach your students how to describe a target market so that they can predict the behaviors, motivations, and goals of potential customers.
• Lesson 2: Choose Your Niche– In Lesson 2, you'll guide your students to narrowing down a niche so that they can choose products that the audience will want to buy.
• Lesson 3: Find Your Product– In Lesson 3, you'll explore how your students can find or create different types of products in the niche, so that they can meet their audience’s needs and run a profitable online store.

Module 3 – Create Your Online Store

Your eCommerce site needs to be up and running before you begin to sell anything.

In Module 3, you'll help your students get their online stores ready to go by reviewing the legal status, choosing a platform and branding, and going through essential setup aspects.

• Lesson 1: Legality– In Lesson 1, you'll discuss how your students can get the information they need for meeting essential requirements for a store, so that they know they're operating within the laws of their country or state. 
• Lesson 2: Choose Your Platform and Brand Your Store– In Lesson 2, you'll walk through how your students can choose the best online store platform for a business and how to define the branding they will use to create a coherent brand message. 
• Lesson 3: Set Up Your Online Store– In Lesson 3, you'll explore the basics your students will need to do to set up a store with enticing photos and product descriptions so that they can start selling. 

Module 4 – Attract Customers and Make Sales

Now you have the store set up and are ready to sell, you’ll need to find ways to tell people about it.

In Module 4, you'll show your students how to start attracting customers to a store so that it can begin to bring in revenue.

Module 5 – Conclusion & Next Steps

In Module 5, you'll review the 3 pillars of an online store – Where, How, and What you sell, making sure your students have all 3 pillars in place and are ready to start selling.

You'll also give your students time to review the course, helping them to consolidate and implement their learning and plan future action steps so they can achieve the goals they set for this course.

And to teach the program above, here's exactly what you'll get in the How to Start an Online Store:

Student Materials

• Course Book(58 pages) – All the content and activity instructions you need to create a comprehensive unit.       
• Action Guide(39 pages) – A complete set of worksheets that helps your students take action on what they learn in the Course Book.
• Online Store Set-Up Checklist – The step-by-step process for setting up your online store.
• Summary Cheat Sheet(28 pages) which includes the main takeaways, key points, and action steps from the course.

Instructor Materials

• Slideshow(154 Slides) – Ready to use from day one!
• Speaker Notes(in Slide Notes below slides) – Use the script under the slides to guide your presentations.