MarketingNOW: Group Assignments and Projects

MarketingNOW: Group Assignments and Projects – A Hands-On Resource for High School Marketing Students

Unlock creativity, collaboration, and critical thinking in your marketing classroom with Teamwork: Group Assignments and Projects! This 150-page resource from TheMarketingTeacher includes engaging, real-world assignments designed to fit within a single 90-minute class period or extended 5-week projects. All assignments are team-based, encouraging students to work together while mastering key marketing principles.

Short-Term Assignments (90-minute class activities):

• Branding a New Product
• Conduct a Quick SWOT Analysis
• Create a Limited-Time Offer Campaign
• Create a Slogan Contest
• Create a Social Media Ad Campaign
• Design a Billboard Campaign
• Design a Guerrilla Marketing Stunt
• Design an Infographic
• Develop a Brand Extension
• Elevator Pitch Challenge
• Pitch a Sponsorship Deal
• Product Packaging Design
• Product Placement Brainstorm

Long-Term Projects (5-week team challenges):

• Conduct a Market Research Study
• Create a Cause Marketing Campaign
• Create a Social Media Campaign for a Local Business
• Create an Influencer Marketing Plan
• Design a Brand Identity for a Startup
• Design a Website for a New Business
• Develop a Customer Loyalty Program
• Develop a Guerrilla Marketing Campaign
• Develop a Marketing Plan for a New Product
• Develop a Viral Marketing Campaign
• Pitch a New Product Line Extension

Perfect for marketing and business educators, this resource provides content reviews with every assignment, helping students recall key concepts before jumping into the tasks. A self and team evaluation form ensures accountability and reflection.

Empower your students to become the marketers of tomorrow! Order now and transform your classroom into an interactive marketing hub.