MarketingNOW 11 Marketing Models

Empower Your Marketing Students with the "11 Marketing Models" Resource!

Are you looking for a comprehensive, easy-to-use resource to help your high school marketing students understand core marketing concepts? Look no further!

We are excited to introduce “11 Marketing Models”, a nearly 150-page guide packed with essential tools and models designed specifically for high school marketing teachers like you. Whether you're covering classic frameworks or introducing students to modern marketing strategies, this resource has everything you need to help your students excel.

What’s Inside?

Our “11 Marketing Models” guide includes:

• AARRR Model: Understand the five key metrics for measuring customer behavior.
• AIDA Model: Explore the journey from attention to action in advertising.
• Ansoff Matrix: Analyze strategies for market growth and expansion.
• Diffusion of Innovation: Learn how new ideas and products spread through markets.
• DRIP Model: Master the art of customer communication by differentiating, reinforcing, informing, and persuading.
• Growth-Share Matrix Model: Teach your students how to classify products into Stars, Cash Cows, Question Marks, and Dogs.
• Marketing Funnel: Guide students through the customer journey, from awareness to conversion.
• PESO Model: Explore how brands leverage Paid, Earned, Shared, and Owned media to create integrated marketing strategies.
• PESTLE Analysis: Dive deep into external factors impacting businesses—Political, Economic, Social, Technological, Legal, and Environmental.
• RACE Model: Take students through the four stages of digital marketing—Reach, Act, Convert, and Engage.
• USP (Unique Selling Proposition): Help students define what sets a brand apart from its competitors.

Why Teachers Love It:

• Student-Friendly: Clear explanations, real-life examples, and activities make these models easy for students to grasp.
• Comprehensive: All the key models you need in one resource—perfect for any marketing curriculum.
• Flexible: Adaptable for classroom instruction, group projects, or independent study.

How Can This Help Your Students?

By using “11 Marketing Models”, your students will:

• Master key marketing frameworks: Equip them with the knowledge to tackle case studies, exams, and real-world marketing challenges.
• Develop critical thinking skills: They’ll learn how to analyze and apply these models in a variety of scenarios.
• Gain confidence: Help them break down complex concepts into manageable, easy-to-understand parts.

Grab your copy of “11 Marketing Models” now and transform your marketing classroom!