Case Studies-Promotion Mix (Sales Promotion)

This collection includes 10 case studies about sales promotion as an element of the promotion mix.  Each case study uses a hypothetical company or brand. Using hypothetical companies or brands in the case studies offers several advantages:

Reduced Bias and Preconceptions: Students approach hypothetical brands with a clean slate, without preconceived notions or biases tied to real-world companies. This allows them to critically analyze the case based solely on the data and strategy provided rather than relying on their prior knowledge of an existing brand’s reputation.

Encourages Critical Thinking: Since students are unfamiliar with the company, they must rely on the information presented in the case study. This encourages them to analyze data critically, make decisions based on reasoning and theory, and formulate solutions from scratch.

Relevance to Current Trends: Hypothetical companies can be designed to mirror real-world industry trends, allowing students to explore contemporary marketing issues (e.g., influencer marketing, digital transformation) in a forward-looking and adaptable context. This makes the learning experience more dynamic and relevant.

Hypothetical brands create a versatile and effective learning tool in marketing education by providing these advantages.

Read this if you want details about why case studies are an effective teaching tool.

Here is a list of the contents of this collection:

• "Velocity Sports" Flash Sale: Maximizing Urgency in Sporting Goods (Objective: Analyze the impact of limited-time flash sales on boosting short-term)
• "Savvy Styles" Loyalty Program: Rewarding Frequent Fashion Shoppers   (Objective: Examine how a tiered loyalty program increases customer retention and repeat purchases.) 
• "GamerCore" Bundle Deal: Promoting Gaming Accessories  (Objective: Assess how bundling products can boost sales of lower-demand items.)
• "SpeedFit Gym" Free Trial Promotion: Converting Leads into Members  Objective: Investigate how offering a free trial helps convert leads into paying customers.)
• "TechMaster" Discount Code Campaign: Driving Online Tech Sales (Objective: Explore how discount codes influence online purchasing behavior.) 
• "SnackNGo" POS Promotion: Encouraging Impulse Buys in Convenience Stores  (Objective: Evaluate how point-of-sale promotions influence last-minute purchases.)
• "Chic Décor" Seasonal Clearance: Offloading Inventory After the Holidays   (Objective: Study how post-holiday clearance sales impact inventory turnover and customer attraction.)
• "QuickCharge" BOGO Offer: Boosting Sales in Consumer Electronics  (Objective: Assess how Buy One, Get One (BOGO) promotions stimulate short-term demand and product movement.)
• "Elite Travel" Sweepstakes: Using Contests to Build Engagement  (Objective: Investigate the effectiveness of sweepstakes in driving brand engagement and new customer acquisition.) 
• "FastFuel" Fuel Reward Program: Encouraging Frequent Visits at a Gas Station Chain (Objective: Evaluate how reward programs tied to frequent purchases increase customer loyalty and visits.)