Case Studies-Promotion Mix (Public Relations)

This collection includes 10 case studies about public relations as an element of the promotion mix.  Each case study uses a hypothetical company or brand. Using hypothetical companies or brands in the case studies offers several advantages:

Reduced Bias and Preconceptions: Students approach hypothetical brands with a clean slate, without preconceived notions or biases tied to real-world companies. This allows them to critically analyze the case based solely on the data and strategy provided rather than relying on their prior knowledge of an existing brand’s reputation.

Encourages Critical Thinking: Since students are unfamiliar with the company, they must rely on the information presented in the case study. This encourages them to analyze data critically, make decisions based on reasoning and theory, and formulate solutions from scratch.

Relevance to Current Trends: Hypothetical companies can be designed to mirror real-world industry trends, allowing students to explore contemporary marketing issues (e.g., influencer marketing, digital transformation) in a forward-looking and adaptable context. This makes the learning experience more dynamic and relevant.

Hypothetical brands create a versatile and effective learning tool in marketing education by providing these advantages.

Read this if you want details about why case studies are an effective teaching tool.

Here is a list of the contents of this collection:

• "SmartTech" – Handling a Product Recall Crisis (Objective: Understand crisis communication strategies in public relations.)
• "FreshBite" – Launching a New Product Through Media Relations (Objective: Explore how public relations can help launch a new product through media outreach.)
• "FashionFrenzy" – Managing Social Media Backlash (Objective: Learn how to manage negative public reactions on social media.)
• "CityPark" – Planning a Press Conference for a Community Event (Objective: Understand how to plan and execute a press conference.)
• "HealthHaven" – Building a Positive Reputation Through Community Involvement (Objective: Learn how public relations can enhance a brand’s image through community engagement.)
• "GameHub" – Creating a PR Strategy for a New Video Game Release (Objective: Develop a comprehensive PR strategy for a product launch.)
• "BrightLearning" – Enhancing Corporate Image Through Thought Leadership (Objective: Understand how public relations can position a company as a thought leader in its industry.)
• "AutoAce" – Managing an Industry Award Win in PR (Objective: Leverage industry recognition in public relations efforts.)
• "GlowUp Cosmetics" – Influencer Collaboration for Brand Awareness (Objective: Explore how influencer partnerships can be part of a public relations campaign.)
• "NextGenTech" – Responding to a Public Scandal (Objective: Learn how to handle public relations in a scandal situation.)