Sports Marketing Collection-Lifetime Access

There is no other way to say it--this bundle contains EVERYTHING you will need to teach a sports marketing class.  Buy once.  Use forever.  

The collection is based on our best-selling WebBook and the first sports marketing book published for high school students.  Sports . . .  More Than Just the Score is completely updated for the fall of 2024.

The book is divided into two parts: Marketing THROUGH Sports and Marketing OF Sports. Marketing THROUGH Sports is all about corporate sponsors and partnerships. Often overlooked, corporate partnerships are the lifeblood of sports--and critical to the corporate world.

The contents of the WebBook include:

• Introductory video for each section
• Links to useful sites, articles, and videos
• Discussion questions for each section
• Review activities for each section
• A seemingly unending collection of assignments, activities, case studies, and projects!

You will also receive an in-depth project for creating a marketing plan for the Western University Wildcats, a hypothetical team.  You are also given access to a website for the Wildcats to be used for the marketing plan and any other assignment.

I have created several faux brands that can be used for assignments as well.  this allows students to serve as a brand manager for potential corporate partners throughout the course.  Several branded assets are included for use in market and promotion projects.

Additional resources in this collection are:

• Movie Marketing*
• Music Marketing*
• NIL Assignment & Project Bundle
• Sports Marketing Gets Social
• Sports Marketing Plan Project!
• Sports Marketing: Case Studies
• Sports Marketing: In-Depth Projects
• The Power of Mascots: A Guide to Marketing with Sports Mascots*
• The Tip-Off: A Sports Marketing and Event Management Project Guide*
• Winning With NIL: Athletes Earning From Their Brand*
• Essential Soft Skills-Activities & Projects
• Essential Soft Skills: In-Class Activities
• Ice Breakers for Business Classes
• Marketing Bell Ringers

* These items are web-based, and each includes several assignments/activities.