Digital Marketing Collection-Lifetime Access
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$ 999.00
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Add this as a resource, and never buy another thing! This bundle contains EVERYTHING you will need to teach a digital marketing class. Buy once. Use forever.
The collection is based on our best-selling WebBook Marketing Gets Digital--completely updated for the fall of 2024.
Our WebBook covers various topics from within the digital marketing discipline. The table of contents follows:
- Chapter 1: What is Marketing
- Chapter 2: Introduction to Digital Marketing
- Chapter 3: Setting the Foundation
- Chapter 4: Content Marketing
- Chapter 5: Social Media Marketing
- Chapter 6: Effective Social Media Usage
- Chapter 7: When to Post on Social Media
- Chapter 8: Landing Pages
- Chapter 9: E-commerce
- Chapter 10: Blogging
- Chapter 11: Email: Marketing
- Chapter 12: Mobile Marketing
- Chapter 13: Media
- Chapter 14: SEO and Keywords
- Chapter 15: KPIs and Metrics
The contents of the WebBook include:
- Introductory video for each section
- Links to useful sites, articles, and videos
- Discussion questions for each section
- Review activities for each section
- Interactive images that help students remember details
- A seemingly unending collection of assignments, activities, case studies, and projects!
I have created several faux brands that can also be used for assignments. This allows students to serve as brand managers for assignments throughout the course. Several branded assets are included for use in marketing and promotion projects.
Additional resources in the collection allow for a deep dive into specific topics. These resources are listed below:
-
Build Your Audience Using Social Media
- Digital Marketing: Case Studies (Vol. 1)
- Digital Marketing: Case Studies (Vol. 2)
- Digital Marketing: In-Depth Projects
- Get Influenced*
- How to Become an Influencer*
- How to Use Content Marketing to Build Your Brand
- Hyper Influencer Marketing
- Live Social Media Marketing Training!
- Marketing Gets SoLoMo
- Personalized Content Marketing
- Social Media for Networking
- Social Proof Strategies
- Social Selling 101
- Strategic Content Curation
- Essential Soft Skills-Activities & Projects
- Essential Soft Skills: In-Class Activities
- Ice Breakers for Business Classes
- Marketing Bell Ringers
* These items are web-based, and each includes several assignments/activities.