MarketingNOW: In Class Activities

(Pre-order. Delivery on or before 1 July 2023)

Welcome to MarketingNOW In-Class Activities, a diverse collection of in-class activities designed to engage and challenge marketing students in their learning journey. This collection offers a wide range of interactive activities that foster teamwork, critical thinking, creativity, and practical application of marketing concepts. These activities have been carefully curated to align with the curriculum and provide students with hands-on experiences to deepen their understanding of marketing principles and strategies.

The collection includes various engaging activities spanning different marketing topics and skills. From analyzing buying motives and distribution intensity strategies to creating public relations campaigns, developing buyer personas, and designing social media ad campaigns, students can explore various facets of marketing in a dynamic and interactive classroom setting.

One of the highlights of this collection is the team-based activities that promote collaboration and communication among students. Through activities like Brand Battle Royale, Let's Go Shopping!, and the Digital 4 Ps Scavenger Hunt, students will work together in groups to analyze, strategize, and present their ideas, allowing for lively discussions and peer-to-peer learning.

In addition to teamwork, students will also have the opportunity to develop their individual skills and creativity. Activities such as Creating Your Own Brand Identity, Designing Product Packaging, and Developing a Digital Customer Service Strategy encourage students to think critically and express their unique ideas in a marketing context. These activities provide a platform for students to unleash their creativity and develop their personal marketing styles.

Each activity in this collection is designed to be interactive and engaging, promoting active participation and a deeper understanding of marketing concepts. Students will apply their knowledge and skills to solve real-world marketing challenges, simulate marketing scenarios, and make strategic decisions. By actively participating in these activities, students will gain practical experience and develop the problem-solving and decision-making abilities necessary for success in the dynamic field of marketing.

As marketing teachers, we understand the importance of creating a dynamic and stimulating classroom environment. These in-class activities are valuable teaching resources that will enhance student engagement and foster a deeper understanding of marketing principles. They can be used to complement lectures, reinforce learning, and provide practical application opportunities that bridge the gap between theory and practice.

We encourage you to explore and utilize this collection of in-class activities to enhance your marketing classes. Each activity is accompanied by clear instructions, discussion points, and guidelines for facilitation, making it easy for you to implement them in your classroom. These activities can be adapted to fit different teaching styles, class sizes, and time constraints.

We hope that these in-class activities will ignite a passion for marketing in your students and equip them with the skills and knowledge they need to excel in the field. Let the learning adventure begin!

Please note that the activities in this collection are designed to be interactive and immersive learning experiences. They are adaptable and can be tailored to suit the needs and preferences of individual teachers and their specific classroom environments.

Activities included are:

• Analyzing Buying Motives
• Analyzing Distribution Intensity Strategies of Different Companies
• Brand Battle Royale
• Choosing the Right Channel Members
• Create a Public Relations Campaign
• Create Your Own Brand Identity
• Creating a Buyer Persona
• Creating a Marketing Segmentation Plan
• Creating a Press Release
• Creating a Social Media Ad Campaign
• Design Your Own Digital Sales Promotion Campaign
• Design Your Own Product Packaging
• Developing a Customer Retention Strategy
• Developing a Digital Customer Service Strategy
• Digital 4 Ps Scavenger Hunt
• Digital Customer Service Roleplay
• Finding the Best Fit- Selecting Distribution Channels for a New Product
• Innovative Ideas- Developing New Products
• Let's Go Shopping!
• Mapping the Distribution Channel-V2
• Mapping the Distribution Channels
• New Product Development Challenge
• Old is Gold - Exploring Traditional Media Options
• Pricing Game
• Product Labeling
• Product Life Cycle Game
• Product Mix Creation
• Promotional Objectives Scavenger Hunt
• Role of Promotion