{"product_id":"the-ideal-customer-experience-journey-1","title":"The Ideal Customer Experience Journey","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0000\/1464\/files\/Canva_-_Customer_Journey_large.jpg?v=1565625672\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCustomer Service is NOT the key to winning lifelong customers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSure, it's extremely important. Don't get me wrong. But it's the full \u003cstrong\u003e'Customer Experience'\u003c\/strong\u003e that really matters.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the Customer Experience?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt's the full range of experiences and the emotions they produce.... at EVERY STEP of your customer's journey with you.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrom before customers even know who you are\u003c\/li\u003e\n\u003cli\u003eThrough getting to know you\u003c\/li\u003e\n\u003cli\u003eMaking their first purchase\u003c\/li\u003e\n\u003cli\u003e....and 'happily ever after'\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHere's what you'll teach in The Ideal Customer Experience Journey:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA 47-page Course Book\u003c\/strong\u003e - which gives you content and activity instructions you can use to teach the course.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntroduction  \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou'll kickstart the course by giving a quick overview and explaining what students will be able to do by the time they're done so that they're excited to jump in and start learning. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModule 1 - What is the 'Customer Experience'?   \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou'll start by discussing the meaning of the term ‘customer experience’, as defined by different experts. You’ll teach about the different stages that customers go through in their journey with a business. And you'll also talk about a much simpler way to think about the customer’s experience, which will make it easier to map it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModule 2 - Map Your Current Customer Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn Module 2, you’ll jump right in by teaching how to create a big-picture map of the touchpoints a business may currently have with their customer and the different types of experiences they now offer. This isn’t about creating a complex infographic that needs 10 professional graphic artists. The map will work for even the most basic business.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModule 3 - The Key Elements of an Ideal Customer Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn Module 3, you’ll explore a range of ways your students can create an ideal customer experience. You'll look at what some top companies do to make that ideal a reality. And, you’ll have your students answer some essential questions that drive everything they'll do moving forward.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModule 4 - Map Your Business’s Ideal Customer Experience \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNow it’s time to really get down to business. In Module 4, you’ll help your students describe exactly what type of experience they want their customers to have, no matter where their customers are in their journey. And, of course, they'll start identifying what they need to do to make it happen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModule 5 - Identify and Prevent Potential Breakdown Points \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo matter how simple or complex a business is, we all have some touchpoints with customers that are more sensitive than others. In Module 5, you'll look at some common trouble spots where businesses can lose a customer. You’ll help your students figure out where their potential breakdown points are, and then plan for how to prevent them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConclusion and Next Steps  \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy this point, your students have done some real hands-on work in mapping how they'll create an ideal customer experience in general, or for a specific business you are using for this unit. In the concluding module, you’ll spend some time reviewing what they learned, and you’ll have them put together a checklist and action plan for moving forward to success. \u003c\/p\u003e\n\u003cp\u003eAnd to teach the program above, here’s exactly what you’ll get in The Ideal Customer Experience Journey:\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul class=\"font-scale-5 line-height-scale-6 lp-list lp-list--icon text-align-left\" data-guid=\"7633e59f-d15c-4fb1-a522-1881be2b597a\"\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eA 47-page Course Book\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)  \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eA 21-page Action Guid\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003ee \u003c\/strong\u003e- which helps your students take action on what they learn, so you’ll have happy, successful customers  \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eAn 11 Page Summary Cheat Sheet\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)  \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003e11 Colorful Graph\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eics\u003c\/strong\u003e that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx, .pdf and .png)  \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eHow to Create the Ideal Customer Experience at Each Stage of Their Journey\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e - Infographic (.pptx, .pdf \u0026amp; .png) ($80 Value)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eBonus Tools List\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e – A list of tools to create your Customer Experience Map\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eHandouts of All of the Presentation Slides \u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e- so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"row flex flex--12\"\u003e\n\u003cdiv class=\"composite flex__item--md-12 flex__item--xs-12\"\u003e\n\u003cdiv class=\"inner-composite flex flex--12\"\u003e\n\u003cdiv class=\"widget-column flex__item--md-12 flex__item--xs-12\"\u003e\n\u003cdiv class=\"widget-row flex flex--12\"\u003e\n\u003cdiv class=\"flex__item--md-12 flex__item--xs-12 widget-widget\"\u003e\n\u003cdiv data-widget-id=\"4ce81658-68c6-eb08-e808-900863b803f8\" class=\"widget\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row flex flex--12\"\u003e\n\u003cdiv class=\"composite flex__item--md-12 flex__item--xs-12\"\u003e\n\u003cdiv class=\"inner-composite flex flex--12\"\u003e\n\u003cdiv class=\"widget-column flex__item--md-12 flex__item--xs-12\"\u003e\n\u003cdiv class=\"widget-row flex flex--12\"\u003e\n\u003cdiv class=\"flex__item--md-12 flex__item--xs-12 widget-widget\"\u003e\n\u003cdiv data-widget-id=\"0accda4c-09b8-9e22-3888-9d18475a6288\" class=\"widget\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ePart 2: Instructor Materials to Teach Your Course\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e104 Slides\u003c\/strong\u003e - which give you a ready-made presentation for classroom, webinar, or video You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time) \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpeaker Notes\u003c\/strong\u003e - that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language) \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCourse Research Sources list\u003c\/strong\u003e - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google) \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"TheMarketingTeacher","offers":[{"title":"Default Title","offer_id":31350847930410,"sku":"","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0000\/1464\/products\/Customer_Journey_fb92dd01-4f5f-4049-a664-4616df462f64.jpg?v=1583355577","url":"https:\/\/themarketingteacher.myshopify.com\/products\/the-ideal-customer-experience-journey-1","provider":"TheMarketingTeacher","version":"1.0","type":"link"}