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MarketingNOW!

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Introducing "MarketingNOW": The Ultimate Resource for High School Marketing Teachers and Students

Are you ready to embark on an exciting journey into the world of marketing and unlock the secrets to success? Welcome to "MarketingNOW," the comprehensive web-based book designed to empower high school marketing teachers and inspire their ambitious students. Let's dive into a world of marketing marvels that will revolutionize your teaching and elevate your students' marketing prowess!

Unleashing the Power of Marketing

In today's dynamic landscape, marketing has become more critical than ever. With "MarketingNOW," we delve into the importance and endless benefits of marketing, equipping you and your students with a wealth of knowledge that will drive your success to new heights.

A Glimpse Inside "MarketingNOW"

✓ The Essence of Marketing: Discover the fundamental functions and key aspects of marketing, setting the stage for your journey to marketing excellence.

✓ Segmentation and Buyer Persona: Master the art of market segmentation and creating compelling buyer personas to connect with your target audience on a deeper level.

✓ Customer-Centric Approach: Learn why customer service matters and how exceptional service can propel your marketing strategies to triumph.

✓ Cracking the Marketing Mix: Explore the intricacies of the marketing mix, mastering the art of product, price, promotion, and distribution.

✓ The Power of Branding: Delve into the art of branding, understanding its significance, types of brands, and brand naming strategies.

✓ Product Lifecycle and Packaging: Discover the secrets behind product lifecycle and the art of effective product packaging.

✓ Promotion Unleashed: Unravel the world of promotion, from advertising to digital advertising, public relations, publicity, personal selling, and sales promotion.

✓ Crafting a Captivating Ad: Learn the elements that make a good ad, from print to billboard, television, and radio advertisements.

✓ The Science of Pricing: Explore pricing objectives, strategies, and the psychology behind pricing decisions

✓ Distribution Channels and Strategies: Navigate the dynamic world of distribution, selecting channels, and addressing distribution intensity and conflicts.

✓ Mastering the Sales Process: Become a sales expert as we guide you through the sales process steps, from pre-approach to closing techniques and suggestion selling.

✓ The Role of Marketing Research: Uncover the importance of marketing research and how to identify and define critical problems.

Why Choose "MarketingNOW"?

Customized for High School Education: Tailored specifically for high school marketing classes, "MarketingNOW" seamlessly integrates into your teaching curriculum.

Engaging and Interactive Content: Packed with engaging activities, real-life examples, and case studies to captivate and inspire your students.

Stay Ahead of Trends: Stay current with the latest marketing trends, ensuring your students are well-prepared for the ever-evolving marketing landscape.

Empower Future Marketers: Equip your students with invaluable marketing skills and knowledge that will set them on a path to success.

What’s Included?

For one year or a lifetime, your site license includes constantly updated content, an incredible collection of assignments, in-class activities, projects, and case studies.  You receive all updates and additions at no additional cost.  There are also tests for each unit and slide decks.

Embark on Your Marketing Journey Today!

Join us on an exciting adventure through the captivating realm of marketing with "MarketingNOW." Whether you're a seasoned marketing teacher or a first year teacher, this comprehensive resource promises to be your ultimate guide to teaching the art of marketing. Prepare your students for a future filled with marketing excellence and success with "MarketingNOW"!