Marketing Gets Digital
Marketing Gets Digital is getting a total overhaul for the Fall of 2019! Although this WebBook still moves beyond social media marketing to include the broader topic of Digital Marketing, the changes go even further! (be sure to watch the video tour below) We take you through a day-by-day process and provide everything you need to teach the class. Check out the day-by-day outline below:
The Marketing Gets Digital WebBook places an increased emphasis on doing rather than reading about doing. While content is provided for each topic, an ever-growing array of projects/activities/assignments will allow students to learn by doing.