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DETOUR: Mobile Marketing

DETOUR: Mobile Marketing

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In today’s fast-paced industry, mobile is unlocking a world of opportunities for marketers to reach audiences and leverage their brands.

Mobile is disrupting the way your audience engages with brands. People are opening your email on mobile devices. They are visiting your website and engaging with your content on mobile devices. They are communicating with you via mobile devices. Consider:

  • 80% of internet users own a smartphone.

  • Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.

Effective mobile marketing means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

With about 80% of millennials using their phones in-store, marketers can maximize location-based mobile marketing and offer relevant 

coupons and promos directly on customers’ phones. With advancement in beacon technology, marketers can leverage the 74% of millennials who are willing to receive location-based mobile alerts and place offers directly in their hands!

It is estimated that there will be more than five billion mobile phone users in the world by 2019. Thus, it is no surprise that mobile web is rapidly taking over and becoming the dominant force in overall internet traffic.

The mobile-first movement is still gaining traction and it is showing no signs of slowing down. In 2017, marketers need to be prepared to produce and distribute the right content to the right people on the right devices.

Businesses are catching on. Sending emails without a clear mobile strategy will get you left behind!