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DETOUR: Marketing Strategy

DETOUR: Marketing Strategy

Regular price $ 19.00 Sale

Your purchase includes lifetime unlimited access to the site.  It addition, there is a digital version of the text that can be downloaded and printed, and additional resources added for more in-depth study.

This course will explore the key core elements of a marketing strategy.

A strategy is more than a particular channel or avenue (i.e. internet marketing or mobile marketing).  These elements work together in a system and in some ways will overlap each other in their effect.

Each one can make a business’ or individual’s effort in a channel more profitable.

Topics Include

  • Overview
  • Unique Selling Proposition
  • Business Growth Engines
  • Vertical and Horizontal Funnels / Growth Engines
  • List Building / Database Marketing
  • Tracking Systems
  • Joint Ventures and Affiliate Marketing
  • Traditional Media Marketing
  • Charitable Marketing
  • Public Relations
  • Direct Marketing
  • Internet Based Marketing
  • Marketing Automation
  • Product Creation
  • Conclusion