DETOUR: Marketing Strategy
Your purchase includes lifetime unlimited access to the site. It addition, there is a digital version of the text that can be downloaded and printed, and additional resources added for more in-depth study.
This course will explore the key core elements of a marketing strategy.
A strategy is more than a particular channel or avenue (i.e. internet marketing or mobile marketing). These elements work together in a system and in some ways will overlap each other in their effect.
Each one can make a business’ or individual’s effort in a channel more profitable.
- Unique Selling Proposition
- Business Growth Engines
- Vertical and Horizontal Funnels / Growth Engines
- List Building / Database Marketing
- Tracking Systems
- Joint Ventures and Affiliate Marketing
- Traditional Media Marketing
- Charitable Marketing
- Public Relations
- Direct Marketing
- Internet Based Marketing
- Marketing Automation
- Product Creation