Social Media Boot Camp
You may not have time for an entire course on Social Media, but you know your students need to learn a bit on the topic.
This is your solution. The Social Media Boot Camp is WebBook that was developed for industry, so your students will get a look at the real-world. To make it an even better experience, they will use one of our brands or products found here.
Below is the table of contents. You will also receive a slide deck, checklist, and action plans/assignments for each module. There are 30 pages of relevant and meaningful assignments.
You will receive lifetime, unlimited access with this site license. Perfect for both remote and classroom teaching. Also included, at no additional charge, are four eBooks: Facebook Retargeting Secrets, Instagram MarketingSecrets, Instagram Ad Success, and Social Messaging Apps for Marketers.
Module 1: Find Your Tribe
- STEP ONE: “WHAT SOCIAL PLATFORMS AM I MISSING?”
- STEP TWO: CHECKING SOCIAL STATS AND DEMOGRAPHICS
- STEP THREE: CHECKING OUT YOUR COMPETITOR SOCIAL ACTIVITY
- STEP FOUR: THE GROUP PHENOMENON—WHAT IT CAN DO FOR YOU
- STEP FIVE: FIVE SECRET WEAPONS FOR SOCIAL MEDIA MARKETING
Module 2: Build the Foundation
- STEP ONE: FACEBOOK GROUPS
- STEP TWO: MAKING YOUR FACEBOOK PAGE WORK
- STEP THREE: SOCIAL PLATFORM PROFILES
- STEP FOUR: THE PINTEREST PHENOMENON
- STEP FIVE: YOUTUBE
- STEP SIX: FIVE ESSENTIAL MISTAKES NOT TO MAKE
Module 3: Plan Your Content
- STEP ONE: PLATFORM STRENGTHS
- STEP TWO: CREATE AN EDITORIAL CALENDAR
- STEP THREE: CURATING CONTENT
- STEP FOUR: FIVE APPS TO POWER UP YOUR CONTENT
Module 4: Engage Your Followers
- STEP ONE: THE POWER OF 5-DAY CHALLENGES
- STEP TWO: ROCKING YOUR CALLS TO ACTION
- STEP THREE: HOSTING AN INSTAGRAM CONTEST
- STEP FOUR: IT’S ALL ABOUT THEM
- STEP FIVE: STUDY YOUR ROLE MODELS
- STEP SIX: FIX THE CRACKS