MarketingNOW!
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MarketingNOW has a new look and feel, and lots of new features. This WebBook has been developed specifically to teach marketing to high school students.
This WebBook offers many advantages over the traditional textbook including
- Cost savings
- Continuous updating
- Links to websites, articles, and videos
- Downloadable activities and assignments
- Embedded review options such as flashcards and quizzes
The best way to get to know this WebBook is to contact us for a free virtual tour. Call us at 801.540.0977 or email at ReachMe@TheMarketingTeacher.com
TABLE OF CONTENTS
- I.1 The Importance of Marketing
- I.2 The Benefits of Marketing
- I.3 Functions of Marketing
- I.4 The Marketing Concept
- I.6 Review
II. Hitting the Target and Adding Value
- II.1 Needs and Wants
- II.2 Utility
- II.3 Marketing Man
- II.4 Market Segmentation
- II.5 Demographic Segmentation
- II.6 Psychographic Segmentation
- II.7 Geographic Segmentation
- II.8 Behavioral Segmentation
- II.9 Buyer Persona
- II.10 Marketing Man
- II.11 Review
III. Are Customers Really First?
- III.1 Getting Motivated
- III.2 How Do Customers Buy?
- III.3 Customer Service Matters
- III.4 Marketing Man
- III.5 Review
IV. The 4 P's . . . or 5 . . . or 6 . . .
- IV.1 The Marketing Mix
- IV.2 What Makes an Effective Marketing Mix
- IV.3 Product Decisions
- IV.4 Place Decisions
- IV.5 Price Decisions
- IV.6 Promotion Decisions
- IV.7 Adjustments to the Marketing Mix
- IV.8 Marketing Man
- IV.9 Review
- V.1 Product Planning
- V.1 Developing the Mix
- V.3 Developing New Products
- V.4 Categories of New Products
- V.5 Product Development Process
- V.6 Positioning
- V.7 The Positioning Statement
- V.8 Branding
- V.9 Components of Branding
- V.10 Types of Brands
- V.11 The Product Life Cycle
- V.12 Marketing Mix and the PLC
- V.13 Marketing Man
- V.14 Purposes of Product Packaging
- V.15 Marketing Man
- V.16 Labeling
- V.17 Marketing Man
- V.18 Review
VI. Promote. Promote. Promote.
- VI.1 The Role of Promotion
- VI.2 Promotional Objectives
- VI.3 The Promotional Mix
- VI.4 Marketing Man
- VI.5 Advertising
- VI.6 Public Relations
- VI.7 Publicity
- VI.8 Personal Selling
- VI.9 Sales Promotion
- VI.10 How To Write a Practical Promotion Plan
- VI.11 The Advertising Plan
- VI.12 Media Options
- VI.13 Marketing Man
- VI.14 What Makes a Good Ad?
- VI.15 What Makes a Good Print Ad?
- VI.16 What Makes a Good Billboard Ad?
- VI.17 What Makes a Good Television Ad
- VI.18 What Makes a Good Radio Ad?
- VI.19 Review
- VII.1 Pricing Objectives
- VII.2 Setting Prices
- VII.3 Pricing Strategies
- VII.4 Psychological Pricing
- VII.5 Factors Affecting Pricing
- VII.6 Review
VIII. From Any Place to Your Place
- VIII.1 The Need for Distribution Channels
- VIII.2 Channel Members
- VIII.3 Direct Channels of Distribution
- VIII.4 Indirect Channels of Distribution
- VIII.5 Distribution Intensity
- VIII.6 Selecting Channels
- VIII.7 Marketing Man
- VIII.8 Channel Conflict
- VIII.9 Review
- IX.1 AIDCA
- IX.2 The Steps of the Sales Process
- IX.3 Marketing Man
- IX.4 Pre-Approach
- IX.5 The Approach
- IX.6 Determine Needs
- IX.7 Presentation
- IX.8 Overcome Objections
- IX.9 Methods of Overcoming Objections
- IX.10 Closing the Sale
- IX.11 Closing Techniques
- IX.12 Suggestion Selling
- IX.13 After the Sale
- IX.14 Review
- X.1 Identify and Define the Problem
- X.2 Collect the Data
- X.3 Primary Data
- X.4 Who Do We Collect Data From?
- X.5 Keys to Writing An Effective Survey
- X.6 Analyze the Data Recommendations
- X.7 Marketing Man
- X.8 Review