MarketingNOW!

MarketingNOW has a new look and feel, and lots of new features. This WebBook has been developed specifically to teach marketing to high school students.    

This WebBook offers many advantages over the traditional textbook including

The best way to get to know this WebBook is to contact us for a free virtual tour.  Call us at 801.540.0977 or email at ReachMe@TheMarketingTeacher.com

TABLE OF CONTENTS

It's Everywhere

• The Importance of Marketing
• The Benefits of Marketing
• Functions of Marketing
• The Marketing Concept

Hitting the Target and Adding Value

• Needs and Wants
• Utility
• Market Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Geographic Segmentation
• Behavioral Segmentation
• Buyer Persona

 Are Customers Really First?

• Getting Motivated
• How Do Customers Buy?
• Customer Service Matters
• Customer Service Goes Digital
• Customer Retention

The 4 Ps . . . or 5 . . . or 6 . . .

• The Marketing Mix
• What Makes an Effective Marketing Mix
• Product Decisions
• Place Decisions
• Price Decisions
• Promotion Decisions
• The 4 Ps in the Digital World
• Adjustments to the Marketing Mix

​It's About the Product

• Product Planning
• Developing the Mix
• Developing New Products
• Categories of New Products
• Product Development Process
• Digital Product Development
• Positioning
• The Positioning Statement
• Branding
• Components of Branding
• Types of Brands
• The Product Life Cycle
• Marketing Mix and the PLC
• Purposes of Product Packaging
• Labeling

Promote. Promote. Promote.

• The Role of Promotion
• Promotional Objectives
• The Promotional Mix
• Advertising
• Digital Advertising
• Public Relations
• Publicity
• Personal Selling
• Sales Promotion
• Digital Sales Promotion
• How To Write a Practical Promotion Plan
• The Advertising Plan
• Media Options
• Digital Media Options
• What Makes a Good Ad?
• What Makes a Good Print Ad?
• What Makes a Good Billboard Ad?
• What Makes a Good Television Ad
• What Makes a Good Radio Ad?

 Everything Has a Price

• Pricing Objectives
• Setting Prices
• Pricing Strategies
• Psychological Pricing
• Pricing Digital Products
• Factors Affecting Pricing

From Any Place to Your Place

• The Need for Distribution Channels
• Channel Members
• Direct Channels of Distribution
• Indirect Channels of Distribution
• Distribution Intensity
• Selecting Channels
• Digital Distribution
• Channel Conflict

Helping Customers Buy

• AIDCA
• The Steps of the Sales Process
• Pre-Approach
• The Approach
• Determine Needs
• Presentation
• Overcome Objections
• Methods of Overcoming Objections
• Closing the Sale
• Closing Techniques
• Suggestion Selling
• After the Sale

Marketing Research

• How Important is Research
• Who Should Conduct Market Research?
• Identify and Define the Problem
• Collect the Data
• Primary Data
• Keys to Writing an Effective Survey
• Secondary Data
• Who Do We Collect Data From?
• Analyze the Data Recommendations
• Quantitative vs. Qualitative
• How to Organize Market Research
• Common Mistakes When Conducting Research
• Tools to Help You With Your Research