EZ Market Research
All videos/audio/text include permission to host on your school site, LMS, or share them with your students!
(NOTE: This item includes both transcripts and audio recordings of the video programming)
One of the most challenging parts of becoming an entrepreneur is coming up with a product. Having your own product will increase your profit immensely vs. selling someone else's product as an affiliate.
But whether you have a product idea or have already created a product, the determining factor of whether it will sell or not depends on your market.
How do you know your product will sell? Or worse - will it flop?
Have you done the proper research to know that there is indeed a buyer's market?
And if there is, where are they located? Are they in other countries besides the one you're looking at?
Where are your buyers hanging out? What sites do they visit? How can you reach them?
Are there any competitors in your market? Who are they? What are they doing that you aren't? What are you doing that they aren't?
These are all great questions that you need to ask yourself first before you jump into any market.
So, as you can see, doing proper market research is very important.
Yet digging deeper into the market to see what sort of things buyers are saying that they like and don't like is also important.
This helps you create a better product or improve your existing one to be exactly what your potential buyers want.
So whether you have a product idea you "think will sell" or you've already created one - you'll have the peace of mind that you're doing the right thing.
This course helps you better understand how to examine your market further and to really know what your buyers want (which is the most important aspect).
It's really too easy to create a product around what "we think is correct" vs. putting ourselves in our potential customer's shoes.
So if you want to provide your students with the answers to all the questions above, and ensure that you have done everything in your power to know whether or not your product will sell, then this is for you!
Video 1: Introduction to Market Research (7:00)
In this specific video, you're going to get a quick overview of the whole video course itself. We will also dive into the basics so that you have a better understanding of how to begin the process of researching your market properly.
Video 2: What Is Your Product? (3:13)
Do you know the answer to this question? Before you do some market research, it's best to know what it is you do in terms of the service or what product you will want to sell. Of course, you want to have a good idea of "why" your customers are willing to purchase it. This will help you get some ideas on how to reach your potential buyer market better.
Video 3: Different Types of Markets (4:35)
One of the biggest mistakes that we all make in finding markets is focusing specifically on just one market. This specific video will help open your eyes to the many different types of markets that you can tap into.
Video 4: Market Data Mining (5:14)
Before I show you how to properly begin to research your specific markets, I want to give you access to specific sites that give you some information about the possible markets that you're about to go into. We will be looking at particular market data mining sites and resources.
Video 5: Start Your Research (7:24)
Now let's begin to research your market, your competitors, and, most importantly, what your customers want and don't want. But of course, in this specific video, we are going to focus primarily on market research and your potential competitors. And don't worry, everything is a step-by-step process, so you'll be able to follow me from step one right up to finding the right market.
Video 6: Finding Market Trends 4:36
If you want to access real statistics, then Google itself knows what kinds of keywords people are searching for and what kinds of trends the market is moving towards or away from. Therefore, in this specific video, we will talk about finding market trends and getting real hard data instead of merely guessing.
Video 7: Research Keywords & Check Stats (4:38)
Besides searching for market trends, if you want to dig a little deeper into your market or your niche, you'll want to research keywords to find out what people are "truly" searching for.
Video 8: What Is Selling and What Isn't (2:43)
Before you jump into any market, it's essential to find out what is selling and what is not. You don't want to make the mistake of learning that your product isn't going to sell after you have created it. Fortunately, it's not hard at all you can use free tools to figure this out.
Video 9: What People Want and Don't Want (4:04)
In terms of product research, it would save you tons of cash knowing how to improve your product so that your customers want to buy it. Therefore, you want to figure out what people want and what people don't want in your product. Fortunately, you don't have to re-invent the wheel. In the specific video, we are going to use free tools to figure this out.
Video 10: Find the Chatter (2:37)
It's important to "find the chatter." In other words, what I mean by this is to figure out what people are talking about in the market you want to dive into, because if you have an idea of what people are talking about – this can help increase your conversion rate drastically.