Social Media for Networking (eBookOnly)
By using Social Media for Networking, you’ll get everything you need to teach a workshop, eCourse, or unit on how to use social media to network with colleagues, potential clients and partners, and influencers.
Here's what you'll teach in Using Social Media for Networking . . .
Course eBook (44 pages) Everything you need to learn in order to implement the topics covered in the course.
There are 5 modules in the course and here are the learning objectives for the course:
Identify Your Social Media Networking Goals
In this first module, you'll cover the benefits of using social media to grow and nurture a professional network. Participants will identify their primary goals for professional networking, regardless of where they're doing it, so they have a focus in mind before creating a social media networking plan.
Set Up Your Social Profiles for Success
Participants will then select the best social networks for their goals so that they're not wasting precious time online. They'll refine their social media profiles to reflect their core message and business goals so that any new connection can quickly understand who they are, what they do, and the value they offer.
Pick the Best Social Networking Tactics for Your Goals
In module three you'll cover effective methods to build new and existing relationships on social media, including how these integrate with other methods, depending on current relationships and professional networking goals.
Start Networking – the Right Way
Participants will identify specific people they want to connect with online, both new and current contacts, so they'll start social media networking with quick wins. They'll prepare different messages and content for initial outreach, depending on their goals and the social platform, so they can catch people’s attention and start off relationships on the most relevant track while keeping an open mind to other opportunities.
Create Your Systems for Growing and Nurturing Your Network
In this last module, you'll show your students how to create a system for tracking their network of relationships and how they're interacting (online and offline) so they can follow up appropriately, decide on the next steps, and continue to build relationships. In the final activity, they'll create a plan for continually finding new contacts through social media and developing relationships with them.