Build Your Unique Personal Brand

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Build Your Unique Personal Brand - Contents List

Modules

Introduction
Module 1 – Why Do You Need a Personal Brand?
Module 2 – Clarify Your Vision for Your Personal Brand
Module 3 – Define Your Personal Values
Module 4 – Craft Your Personal Brand Message
Module 5 – Develop Your Brand’s Visual Style
Module 6 – Refine Your Brand Communication Style
Module 7 – Assemble Your Branding Pack
Module 8 – Select Your Brand Communication Channels
Module 9 – Use Social Media to Build Your Personal Brand
Module 10 – Manage Your Personal Brand Online and Offline
Module 11 – Leverage Your Personal Brand through Your Network
Module 12 - Review and Refine

Learning Objectives

The following are the learning objectives your students will achieve when you teach the course on Build Your Unique Personal Brand as shown in the Course Book.

By the time you complete the course, you will be able to:

➢ Explore the importance of having a personal brand and identify where you can improve your existing brand, so you can start building a personal brand that reflects how you want to be known

➢ Clarify a vision for your personal brand, so that you know exactly where you’re headed with your branding goals

➢ Define who you are and what you want to represent with your brand, so that you can share the best of yourself with your audience

➢ Craft a brand message that incorporates your unique value, so that you reach the right people and they are clear on the benefits you can offer them

➢ Develop the visual style of your personal brand, so you present a coherent identity that’s immediately recognizable

➢ Communicate your brand through your words and behaviors, so you are consistent with the message you project

➢ Compile a branding pack to guide how you present yourself to the world, so you have the tools needed to implement your personal brand and move your business forward

➢ Select the best channels for communicating your personal brand message, so you reach the widest audience possible with your content

➢ Ensure you use your time on social media effectively to build your personal brand, so you engage with your audience without eating up all your time

➢ Manage and monitor your brand image online and offline, so you retain a responsible and reliable reputation that inspires your audience’s trust

➢ Leverage your network to grow your personal brand and identify new opportunities, so you build relationships with those who can help you grow your business and increase your influence

➢ Consolidate and implement your learning and plan future action steps, so you can achieve the goals you set for this course.

Student Materials

➢ Build Your Unique Personal Brand Coursebook (83 pages)

➢ Action Guide (36 pages - To use alongside the activities outlined in the Course Book)

➢ Core Values Exercise – Use together with the Action Guide to narrow down your core values

➢ How Others See Me Exercise – Use together with the Action Guide to find out how others see you in the world.

➢ Course Summary Cheat Sheet (44 pages – A high-level overview of each module of the course)

➢ Graphics (27 colorful graphics that are used in the coursebook and slideshow, .pdf, .ppt & .png)

➢ Build Your Unique Personal Brand Course Overview Infographic (.pptx, .pdf & .png)