Build Your Audience Using Social Media

Introduction

You'll start out with an overview of the course and what your students will learn so that everyone is excited to jump in and get going.

Module 1 – Get Ready to Grow Your Audience

You need to be prepared both mentally and practically before you start to build your audience using social media. 

In this first module, you’ll show your students how to set their audience growth goals, establish the right audience-growth mindset for success, and evaluate the elements they already have in place to grow their audience.

Module 2 – Step 1: Get to Know Your Audience

Researching your target market is one of the key tasks any business needs to complete and regularly revisit. You have to be able to describe your ideal customer as if they were someone you knew. 

In Module 2, you’ll dig deeper into how your students can understand their audience and find out where on social media they prefer to interact. In this way, they can tailor their audience-building approach to resonate with their ideal customers.

Module 3 – Step 2: Attract Your Ideal Audience

Attracting an audience on social media isn’t about quantity but about quality. You need to be interacting with the people who want to know more about you and how you can help them. 

In Module 3, you’ll share tactics your students can use to attract their target audience to their social media platforms and encourage followers to join their their email list. That way, they can start to engage and build relationships with their followers through both social media AND email.

Module 4 - Step 3: Engage and Nurture Relationships Before You Sell

Before you can promote anything or make any sales, you MUST build trust and engagement with your followers. 

In Module 4, you’ll teach your students how to nurture the relationships they've already created on social media and engage more deeply with their audience so that they become potential customers.

Module 5 – Optimize Your Audience Growth

You’ve spent a considerable amount of time and effort growing your audience, so you’ll want to make sure that you sustain the following you’ve built. 

In Module 5, you’ll explore advanced techniques for audience-building that your students can use when they’re ready so that they can continue to expand their market reach and make more sales.

Module 6 - Review and Refine

In this final module, you’ll teach some tips to get even better results from your students' audience-building efforts. You’ll also give your students the opportunity to review the course and plan future action.

And to teach the program above, here’s exactly what you’ll get in 'Build Your Audience Using Social Media':

Student Materials for Learning & Implementation

Build Your Audience Using Social Media - CourseBook-71 pages of content and activity instructions you can use to create a comprehensive self-study eBook, online course, or handout for a live workshop

Build Your Audience Using Social Media - ActionGuide-A complete set of worksheets which helps your students take action on what they learn, so you’ll have happy, successful customers 

Build Your Audience Using Social Media - Summary Cheat Sheet-A 35-page course overview, which includes the main takeaways, key points, and action steps from each module of the course

You and your students can use it as a quick reference to save time, versus having to refer to the coursebook every time.

Build Your Audience Using Social Media - Graphics of Key Points-24 colorful graphics that are used to visualize key content in the coursebook (and slideshow).

You'll also get the following...

Audience Building Checklist  - to give your students a snap shot of where they are today with their preparations to grow an audience on social media (in .docx).

Social Media Content Planner - for your students to plan what content and activities they'll do to build engagement on their chosen social media platforms (in .xlsx).

Build Your Audience Using Social Media Course Overview Infographic - which gives your students an 'at a glance' visual of the process for launching and marketing their online course (in .pdf, .png & .pptx)

Handouts of All of the Presentation Slides - so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’ 

Part 2: Instructor Materials to Teach Your Course

Build Your Audience Using Social Media - Slideshow-168 slides, which give you a ready-made presentation for a multi-day classroom workshop, webinar series, or videos. You just fire up your slide program or screen recorder... and start teaching or recording 

Build Your Audience Using Social Media - Speaker Notes-A full script and instructions for presenting the course, so you’ll know exactly what to say. You'll find your notes both under the slides AND in a separate document.