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Build a Community Around Your Brand

Build a Community Around Your Brand

Regular price $ 199.00 Sale

With our course on how to Build a Community Around Your Brand, you'll get all the materials you need to learn how to do just that.     

This ready-to-go program is divided into 7 modules, with short lessons in each, so that by the end of the course your students will be able to:    

  • Explore the benefits of a community for a business
  • Clarify branding and the values a business wants your community to reflect
  • Pick the type of community that best meets a business needs 
  • Define the ideal community members
  • Find the right platform to host a community 
  • Describe the purpose and benefits of a community clearly
  • Define the rules of a community
  • Entice people to join the community
  • Create guidelines for new members
  • Follow best practices for managing the group
  • Identify content that will engage the community
  • Encourage interaction among community members
  • Seek data and feedback on your offers and new projects
  • Use the community as a source of recommendations about you and your work
  • Leverage a community to grow a brand

 Here's what you'll cover in 'Build a Community Around Your Brand'...

 Introduction-You'll start out with an overview of the course and what your students will learn so that everyone is excited to jump in and get going.

Module  1 – Why You Need a Brand Community-Treating your target market like a community is a vitally important step towards increasing business success. In Module 1,  you’ll explore ways a brand community will enhance a business and why their branding plays a central part.

Lesson 1: Your Business Needs a Community-In Lesson 1, you'll show your students the benefits of a community so that they can identify the potential advantages for business growth.
Lesson 2: Your Brand Message-In Lesson 2, you'll teach your students how to clarify branding and the values they want a community to reflect and cultivate so that they can share these to attract like-minded community members.

 

Module 2 – Pick the Right Community for Your Business-Now that your students know how a community will help a business, they need to make sure that it will help them achieve specific business goals. 

In Module 2, your students will learn how to set goals for a community and drill down to identify who the community is for.

Lesson 1: Set Goals for Your Community-In Lesson 1, you'll explore how to pick the type of community that best meets the needs of a business.
Lesson 2: Identify Your Ideal Community Members-In Lesson 2, you'll share tactics for defining who the ideal community members are and what those people want from a community so that they attract the people they can help most.
Lesson 3: Bring Your Community to Life-In Lesson 3, you'll teach how to find the right platform to host a community so that the members have quick and easy access to the group.

 

Module 3 – Lay the Foundations for Your Community-To attract people into a community who have shared values, you need to be clear about what they’ll get from the group, so they can choose to opt-in or not. 

In Module 3, your students will lay the foundations for their community by identifying the benefits it will offer and the rules they want to place on community membership.

Lesson 1: Describe Your Community-In Lesson 1, you'll show your students how to describe the purpose and benefits of a community clearly, so people can decide if they’re a fit.
Lesson 2: Define the Rules of Your Community-In Lesson 2, you'll teach how to define the rules of a community, so members know how to participate and will feel safe in the environment.

 

Module 4 – Attract Community Members-Now your students have everything in place to start a community. But a community isn’t a community without people. The next task is to get people to join.

In Module 4, students will do just that by learning how to take steps to recruit group members and making sure they are onboarded successfully.

Lesson 1: Add People to Your Community-In Lesson 1, you'll show your students how to entice people to join a community, so they can quickly increase membership to a level that fosters interaction.
Lesson 2: Onboard New Members-In Lesson 2, students learn how to welcome and guide new community members, so they can reap the greatest benefits and provide value for other members.

 

Module 5 – Encourage Engagement and Provide Leadership to Your Community-Bringing people into a community is one thing; turning them from passive absorbers of information to engaged, active participants in the community is another. 

In Module 5, students will learn how to manage a community so members feel supported, and they'll learn the best practices for encouraging interaction and engagement in the group to make it a strong, vibrant community.

Lesson 1: How to Manage Your Community-In Lesson 1, you'll explore best practices for your students to follow for managing a group so that their members have confidence in their leadership.
Lesson 2: Encourage Engagement with Your Content-In Lesson 2, you'll teach how to identify what content community members want and how to encourage engagement with that content so that they create a participative, interactive community.
Lesson 3: Encourage Interaction Among Members-In Lesson 3, you'll share ways to encourage interaction among community members so that they get value and keep coming back to participate.

 

Module 6 – Leverage Your Community to Grow Your Business-Once a community is established, a business is in a position to reap the rewards of hard work. While the community is predominantly for the members, it will also be helpful for the business and serve as a springboard for the promotion of their business. 

In Module 6, your students will learn how to gather feedback and referrals and how a community will assist them in growing a brand.

Lesson 1: Seek Feedback from Members-In Lesson 1, you'll show your students how to tap into a community as a source of data and feedback on offers and new projects so that a business can provide what the community wants.
Lesson 2:  Collect Testimonials and Referrals-In Lesson 2, you'll teach your students how to use a community as a source of recommendations about the business so that they can attract more customers.
Lesson 3: Leverage Your Community to Grow Your Brand-In Lesson 3, you'll explore ways to leverage a community to grow the business brand, so that they expand their reach and nurture business growth.

 

Module 7 - Review and Refine-In this final module, you’ll bring everything you’ve covered in the course together so that your students are in the best place to set up and run a thriving community. You’ll also have the opportunity to review the course with your students and plan future action.

And to teach the program above, here’s exactly what you’ll get in 'Build a Community Around Your Brand':

Student Materials

Course Book-86 pages of content and activity instructions you can use to create a comprehensive unit

Action Guide-A complete set of worksheets that helps your students take action on what they learn, so you’ll have happy, successful customers 

Summary Cheat Sheet-A 40-page course overview, which includes the main takeaways, key points, and action steps from each module of the course

Graphics of Key Points-33 colorful graphics that are used to visualize key content in the coursebook (and slideshow). These not only give a snapshot view of concepts but also give your content some visual zing (in .pptx, .pdf, and .png) 

You'll also get the following:

Course Overview Infographic - which gives your students an 'at a glance' visual of the key steps in the course (in .pdf, .png & .pptx)

Handouts of All of the Presentation Slides - so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’ (only provided in the full Blaze package - see pricing further down the page)

 Teacher Materials

Slideshow-218 slides, which give you a ready-made presentation.

Speaker Notes-A full script and instructions for presenting the course, so you’ll know exactly what to say. You'll find your notes both under the slides AND in a separate document.