Build a Community Around Your Brand
With our course on how to Build a Community Around Your Brand, you'll get all the materials you need to learn how to do just that.
This ready-to-go program is divided into 7 modules, with short lessons in each, so that by the end of the course your students will be able to:
- Explore the benefits of a community for a business
- Clarify branding and the values a business wants your community to reflect
- Pick the type of community that best meets a business needs
- Define the ideal community members
- Find the right platform to host a community
- Describe the purpose and benefits of a community clearly
- Define the rules of a community
- Entice people to join the community
- Create guidelines for new members
- Follow best practices for managing the group
- Identify content that will engage the community
- Encourage interaction among community members
- Seek data and feedback on your offers and new projects
- Use the community as a source of recommendations about you and your work
- Leverage a community to grow a brand
Here's what you'll cover in 'Build a Community Around Your Brand'...
Introduction-You'll start out with an overview of the course and what your students will learn so that everyone is excited to jump in and get going.
Module 1 – Why You Need a Brand Community-Treating your target market like a community is a vitally important step towards increasing business success. In Module 1, you’ll explore ways a brand community will enhance a business and why their branding plays a central part.
Module 2 – Pick the Right Community for Your Business-Now that your students know how a community will help a business, they need to make sure that it will help them achieve specific business goals.
In Module 2, your students will learn how to set goals for a community and drill down to identify who the community is for.
Module 3 – Lay the Foundations for Your Community-To attract people into a community who have shared values, you need to be clear about what they’ll get from the group, so they can choose to opt-in or not.
In Module 3, your students will lay the foundations for their community by identifying the benefits it will offer and the rules they want to place on community membership.
Module 4 – Attract Community Members-Now your students have everything in place to start a community. But a community isn’t a community without people. The next task is to get people to join.
In Module 4, students will do just that by learning how to take steps to recruit group members and making sure they are onboarded successfully.
Module 5 – Encourage Engagement and Provide Leadership to Your Community-Bringing people into a community is one thing; turning them from passive absorbers of information to engaged, active participants in the community is another.
In Module 5, students will learn how to manage a community so members feel supported, and they'll learn the best practices for encouraging interaction and engagement in the group to make it a strong, vibrant community.
Module 6 – Leverage Your Community to Grow Your Business-Once a community is established, a business is in a position to reap the rewards of hard work. While the community is predominantly for the members, it will also be helpful for the business and serve as a springboard for the promotion of their business.
In Module 6, your students will learn how to gather feedback and referrals and how a community will assist them in growing a brand.
Module 7 - Review and Refine-In this final module, you’ll bring everything you’ve covered in the course together so that your students are in the best place to set up and run a thriving community. You’ll also have the opportunity to review the course with your students and plan future action.
And to teach the program above, here’s exactly what you’ll get in 'Build a Community Around Your Brand':
Course Book-86 pages of content and activity instructions you can use to create a comprehensive unit
Action Guide-A complete set of worksheets that helps your students take action on what they learn, so you’ll have happy, successful customers
Summary Cheat Sheet-A 40-page course overview, which includes the main takeaways, key points, and action steps from each module of the course
Graphics of Key Points-33 colorful graphics that are used to visualize key content in the coursebook (and slideshow). These not only give a snapshot view of concepts but also give your content some visual zing (in .pptx, .pdf, and .png)
You'll also get the following:
Course Overview Infographic - which gives your students an 'at a glance' visual of the key steps in the course (in .pdf, .png & .pptx)
Handouts of All of the Presentation Slides - so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’ (only provided in the full Blaze package - see pricing further down the page)
Slideshow-218 slides, which give you a ready-made presentation.
Speaker Notes-A full script and instructions for presenting the course, so you’ll know exactly what to say. You'll find your notes both under the slides AND in a separate document.