Branding 101 – Design and Market Your Brand

In Branding 101 – Design and Market Your Brand, you’ll get everything you need to teach how to design a brand identity and then strategically market your brand.

Without a distinct brand, you might as well be just another business struggling to survive in a crowded marketplace.

Your brand not only tells people your story and what you're all about, but it's also the way people remember you.

However, most small business owners and entrepreneurs don't know where to get started with branding. They may even think they already have a brand, but it's not clear what it is or what they stand for.

You can help by teaching your students, step-by-step, the process and tactics for branding a business effectively.

In our Branding 101 package, we've created a two-part unit with tools and resources you need to teach your students how to design and market a brand.

By the time you've guided your students through completing all the activities included, they'll know how to build a brand people will remember, love, and trust.

NOTE: We've included the files for this package in two separate folders so that you can easily deliver them as two separate units or combine them into one larger unit – whichever works best for you. 

Part 1 – Designing Your Brand Identity

• Introduction – What Is a Brand?
• Step One – Market Research
• Step Two – Define Your Brand
• Step Three – Design Your Logo
• Step Four – Your Identity System
• Conclusion and Next Steps

Part 2 – Strategic Brand Marketing

• Introduction – What's in a Brand?    
• Module 1 – Strategies for Marketing Your Brand
• Module 2 – Choosing Which Branding Strategies to Use
• Module 3 – Who Will Manage Your Brand?
• Module 4 – Online Brand Management
• Module 5 – Virtual Brand Management
• Module 6 – The Keys to Maintaining a Strong Brand
• Module 7 – Monitoring Your Brand
• Conclusion and Next Steps

And to teach the program above, here's exactly what you'll get in the Branding 101 package:

Part 1 – Designing Your Brand Identity: Contents

Student Materials

• Designing Your Brand Identity Course Book (25 pages) – All the content and activity instructions you need to teach the unit
• Action Guide (15 pages) – A complete set of worksheets that helps your students take action on what they learn in the Course Book.
• Summary Cheat Sheet (12 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the coursebook every time.
• Graphics (9 colorful graphics that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
• Branding Tools (A selection of available tools to help design your brand)
• 10 Famous Logos and Their Hidden Meanings (5 pages in .docx)
• 10 Famous Logos and Their Hidden Meanings (13 slides in .pptx for video, promos, etc.) 

Instructor Materials

• Slideshow (72 Slides)
• Speaker Notes (in Slide Notes below slides) – Use the script under the slides (in the .pptx) to guide your presentation
• Research Sources – Reference material for your own knowledge

Part 2 – Strategic Brand Marketing: Contents

Student Materials

• Strategic Brand Marketing Course Book (34 pages) – All the content and activity instructions you need to teach the unit.
• Action Guide (20 pages) – A complete set of worksheets that helps your students take action on what they learn in the Course Book.
• Summary Cheat Sheet (23 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the coursebook every time.
• Graphics (5 colorful graphics that are used in the coursebook and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
• Brand Marketing Strategies Infographic (in editable .pptx, .pdf & .png)
• Marketing Tools (A selection of available tools to help market a brand)

Instructor Materials

• Slideshow (119 Slides)
• Speaker Notes (in Slide Notes below slides) – Use the script under the slides (in the .pptx) to guide your presentation.
• Research Sources – Reference material for your own knowledge