Above and Beyond

With Above and Beyond, you’ll get everything you need to teach students how to create 'WOW' experiences for customers, business partners, and employees.

Here's how...

Business owners, large and small, spend a lot of their time focusing on ways to grow, compete, improve, and become more profitable. And there's always some new strategy that catches their eye.  

But that often means that the important people in their business don't get the attention they deserve.  

And one of the best strategies for growth is to simply provide exceptional experiences that competitors don't think about.  

Who are those key 'stakeholders' who need your special attention? 

• Customers 
• Business Partners & Affiliates 
• Employees  

When you 'wow' these three groups of people, you fuel your entire business's success.

How do you wow people? 

Creating WOW moments means going the extra mile, creating memorable experiences, and delighting people. Unfortunately, most business owners think it takes a lot of time or extra resources to produce these sorts of moments. But it doesn't take a massive budget to make it happen! 

With Above and Beyond you'll teach your students exactly how they can easily (and inexpensively) create 'wow' experiences for all stakeholders... no matter how large or small the business is. When businesses implement the tactics, you teach your students they'll start seeing the dramatic results that delighting other people can provide.

You'll teach how a business can build a reputation as one who truly cares about all their relationships - the type of reputation which will carry them to success in every aspect of their business.

Here's what you'll teach in Above and Beyond:

Introduction – The Status Quo vs. The Wow Factor--You'll start off your course by encouraging your students to think about a time they were blown away by great service. You'll go on to explore the importance of going beyond expectations, discussing examples, and introducing the learning objectives for the course.

Creating Exceptional Customer Experiences--In the second module, you'll focus your students on the differences between 'customer service' and a 'customer experience'.

You'll then reveal the 6 key factors of exceptional customer experiences so that by the end of the module students will be able to brainstorm ways that they can take a customer experience a step further.

Impress Your Business Partners and Stand Out--Customers are just one of the trio of stakeholders you need to 'wow' in your business. In Module 3, you'll explore the importance of developing and maintaining great relationships with business partners and affiliates. You'll discuss ways a business can differentiate themselves with business partners. And by the end of the module, your students will be able to pick methods they can implement to make a memorable impression with business partners for lasting, win-win relationships.

Engage and Retain Your Employees--Whether a solo entrepreneur who only works with freelancers or a large business with teams of employees, the benefits of 'wowing' employees are enormous. In Module 4, you'll explore those benefits first by talking about Gary Chapman's 'Five Languages of Appreciation at Work'. Then you'll explore methods for showing employees appreciation in ways they can relate to best. By the end of the module, your students will be able to collect information they can use to enhance employee experiences and build loyal relationships that lead to exceptional performance.

Conclusion and Next Steps--By this point, your customers will have all the information they need to start focusing on 'wowing' their customers, business partners and employees and creating exceptional experiences. You'll provide them with a quick recap of what they've learned and guide them through planning their next steps.

To teach the program above, here’s exactly what you’ll get in Above and Beyond:

Student Materials - to Learn & Take Action 

• A 39-page Course Book - which gives you content and activity instructions you can use to teach the course.
• Action Guide - helps your students implement what they learn.
• A 14 Page Summary Cheat Sheet - which you and your students can quickly reference to save time.
• The 5 Strategies that Never Fail to Wow – Infographic. Key strategies are summarized in a visual reminder.

Instructor Materials to Teach Your Course

• 93 Slides - a ready-made presentation for the classroom.
• Speaker Notes - that give you the full script and instructions, so you’ll know exactly what to say.