This WebBook was originally developed specifically for the DECA BOE event. The topic for 2019 is Cause Marketing.
The time to enter the competition with the above topic has long passed, but the value of a project based on cause marketing is still significant. This project makes a great term or semester project for any marketing or entrepreneur course.
Sections include What is Cause Marketing, Doing the Research, Tips, How to Present, Metrics, Strategies Creating a Plan, Examples, Additional Resources and more!
The perfect classroom project for a marketing course!
Purchase provides you with unlimited lifetime access to the site. Just one login and password will work for you and all of your students.