Reputation Management

This WebBook is specifically for the DECA BOE event.  The topic for 2020 is Reputation Management.  Students will develop a strategy to improve a company's reputation and online brand presence.

Sections will include What is Reputation Management, Doing the Research, Tips, How to Present, What Does Your Online Reputation Look Like, The 5 Key Steps to Online Reputation Management, How to Maintain Control over Your Reputation, Damage Control: How to Minimize and Counteract Negative Online Publicity, and more.

NEW THIS YEAR: a student workbook to be used while learning about reputation management and a slide deck (over 100 slides) to be used by the teacher for instruction on the core of reputation management.

The perfect classroom project for a marketing course. . . whether you enter the DECA competition or not!

Purchase provides you with unlimited lifetime access to the site. Just one login and password will work for you and all of your students.