OPEN for Business

The BOR Project WebBook for 2021 is now available.  The topic, as promoted by DECA, is "the development of a strategy to rebuild customer loyalty and spending as a result of business interruption for at least the previous six months."

That's a rather thinly veiled reference to the situation we are all going thru now--COVID 19.  However, since differentiation is always key in competition, students are not necessarily limited to that cause of disruption!

Like past Project WebBooks for the BOR event, OPEN for Business will walk students through the entire process of completing the project.  While the guidance and encouragement of a teacher are always a plus, this resources is designed to allow a student to complete the project on their own.

This Project WebBook is a web-based resource and includes lifetime access. The site license is for an unlimited number of students.

As a reminder, Project WebBooks for past topics are still very useful for class projects and activities. 

Marketing Gets SoLoMo | Winning CX | The Double Win | Reputation Management