Music Marketing
Regular price
$ 99.00
This members-only website will allow you to add a unit on Music Marketing to your current course.
You and your students will have access to the content (see the outline below) a selection of assignments (all require creating--no fill-in-the-blank, discussion questions, etc.) and a slide deck which is currently being developed.
Your purchase include a lifetime site license so any updates and additions are included.
- INTRODUCTION
The importance of music marketing in the digital age
- BUILDING YOUR BRAND
Defining your brand identity
Creating a marketing plan
- Goals and objectives
- Target audience
- Budget
- Marketing channels
- Key messages
- Marketing Calendar
- Metrics
Building a website and social media presence
- EMAIL MARKETING AND NEWSLETTER
Building an email list
Creating effective newsletters
Best practices for email marketing
Understanding streaming services and their algorithms
Distributing your music on platforms like Spotify and Apple Music
Promoting your music on streaming services
- STREAMING SERVICES AND MUSIC DISTRIBUTION
Understanding streaming services and their algorithms
Distributing your music on platforms like Spotify and Apple Music
Promoting your music on streaming services
- ONLINE ADVERTISING AND PROMOTION
Understanding online advertising platforms
Creating effective ads
Measuring the success of your paid promotions
- TRADITIONAL MARKETING AND PUBLICITY
Press releases and media outreach
Radio promotion
Tour promotion
- MONETIZE YOUR MUSIC
Understanding music licensing
Selling physical copies of your music
Merchandise and other revenue streams
- THE FUTURE
ASSIGNMENTS
- Create a CD/Album Cover
- Create a Marketing Plan
- Create a Social Media Marketing Plan
- Trends in Music Marketing
- Creating Engagement
- Creating An Online Presence
- AlectricFlux Press Kit
- AlectricFlux Facebook Posts
- Influencer Marketing
- Creating a brand identify
- Landing Page
- Social Media Advertisements