How to Become an Influencer (ebook only)
Here is what you will teach your students:
(A 40-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop.)
Introduction - Why Become an Industry Influencer?
In the very first, introductory module, you'll show the massive power of 'influencer marketing' and the key traits of an influencer, so your students see right away that becoming a recognized authority is definitely within their grasp and will help their businesses take off. You'll give an overview of the course and what your students will learn so that everyone is excited to jump in and get going.
Module 1 - Apply the Proven Strategies of Industry Influencers
In Module 1, you'll teach them how to apply the proven strategies for becoming an influencer and the mindset they need to nurture in themselves, so they can establish a stronger and more loyal base of customers - all while attracting new prospects and other opportunities for growth.
Module 2 – Create Content that Builds Your Influence
In Module 2, you'll show them how to develop engaging content that grows their reputation as an expert with each piece of content they create, even if they've never considered themselves particularly good at content creation before.
Module 3 – Build Your Influence Where it has the Most Influential Impact
In Module 3, you'll teach them how to determine the top places they need to be both online and locally, so they can start systematically building their influence where it matters most, even if they don't have a big budget.
Module 4 – Measure Your Social Influence
In Module 4, you'll show them how to measure their social influence, so they can see where their efforts at influence building are paying off and where they might need to make some changes.
Module 5 - Conclusion and Next Steps
In the final Conclusion module, you'll review everything your students learned and guide them through creating an action plan. They'll already have started building their influence, but this final step ensures that they're ready to jump right in with everything it takes to grow and solidify their reputation as industry influencers in their market.