Fundamentals of Sport Marketing stands apart from its competition. There is something for every sports marketing professional in these pages. My compliments to our authors. They continue to be in constant touch with the trends and the decision-makers that are driving our industry.
--Ron Seaver President The National Sports Forum
The Second Edition of Fundamentals of Sport Marketing covers the theories fundamentals and practical applications of marketing to sport business. Like no other book in the field Fundamentals of Sport Marketing introduces students to the diversity of sport business--not merely professional and collegiate sport but sport marketing research companies sponsorship management companies sport goods manufacturers and retailers sports television companies web sport enterprise and sport tourism companies.
Since the first edition was published students working in the industry report that they continue to use it and follow it as a handbook. The updated revised and expanded chapters in the 2nd Edition include new content case studies and material on the innovations in the sport marketing industry such as marketing via the Internet alternative sports and the global sport marketplace.
<p>Fundamentals of Sport Marketing stands apart from its competition. There is something for every sports marketing professional in these pages. My compliments to our authors. They continue to be in constant touch with the trends and the decision-makers that are driving our industry.</p>
<p>—Ron Seaver President The National Sports Forum</p>
<p>The Second Edition of Fundamentals of Sport Marketing covers the theories fundamentals and practical applications of marketing to sport business. Like no other book in the field Fundamentals of Sport Marketing introduces students to the diversity of sport business—not merely professional and collegiate sport but sport marketing research companies sponsorship management companies sport goods manufacturers and retailers sports television companies web sport enterprise and sport tourism companies.</p>
<p>Since the first edition was published students working in the industry report that they continue to use it and follow it as a handbook. The updated revised and expanded chapters in the 2nd Edition include new content case studies and material on the innovations in the sport marketing industry such as marketing via the Internet alternative sports and the global sport marketplace.</p>2007-04-07T08:45:04-06:00fundamentals-of-sport-marketing109375Book2007-04-07T08:45:04-06:00Fundamentals of Sport Marketing2007-04-07T08:45:04-06:00FitInfoTEch2007-04-07T08:45:04-06:00manual907175653deny1Default154.00109375Default2007-04-07T08:45:04-06:002007-04-07T08:45:04-06:0015995511093752007-04-07T08:45:04-06:00http://static.shopify.com/s/files/1/0000/1464/products/sportmanagementb.jpg?1242917323