This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students' competency in critical analysis, problem identification, decision making, and solution development. Author/Editor: Brenda G. Pitts, Copyright: 1998 •Part 1: Case Study Method (An Introduction to the Case Study Method, A Strategic Sport Marketing Case Analysis Model); •Part 2: The Cases (Sport Performance Industry, Sport Production Industry, Sport Promotion) <p>This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students&#8217; competency in critical analysis, problem identification, decision making, and solution development.</p> <p>Author/Editor: Brenda G. Pitts, Copyright: 1998</p> <p>•Part 1: Case Study Method</p> <p>(An Introduction to the Case Study Method, A Strategic Sport Marketing Case Analysis Model);</p> <p>•Part 2: The Cases</p> <p>(Sport Performance Industry, Sport Production Industry, Sport Promotion)</p> 2006-07-27T09:43:09-06:00 case-studies-in-sport-marketing 17232 Sports Marketing 2006-07-27T09:43:09-06:00 2006-08-10T14:18:59-06:00 PrepSoprtsBiz 2006-07-27T09:43:09-06:00 manual 953 21574 deny 1 Book 1 31.00 17232 BFIT05 2006-08-10T14:18:59-06:00 2006-07-27T09:43:09-06:00 20844 1 17232 2006-08-10T14:18:59-06:00 http://static.shopify.com/s/files/1/0000/1464/products/image9.jpg?1242917323 Title