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$ 31.00
Case Studies in Sport Marketing
This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students’ competency in critical analysis, problem identification, decision making, and solution development. Author/Editor: Brenda G. Pitts, Copyright: 1998 •Part... -
$ 32.00
Developing Successful Sport Marketing Plans
In this updated edition of Developing Successful Sport Marketing Plans, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understanding of the sport industry that can... -
$ 32.00
Developing Successful Sport Sponsorship Plans
In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that... -
$ 399.00
PrepSportsBiz Membership
Your PrepSportsBiz membership includes en electronic copy of our book, “Sports . . . More Than Just The Score,” including unlimited duplication rights. The CD includes countless sample marketing plans, sponsorship proposals, game management scripts and other “real-world” examples. The package also includes tests for each section. You will also... -
$ 149.00
The Sports Marketing Playbook CD
Here is a book with nothing but projects. Whether you need a 2-3 day activity, or a semester project, we have ideas for you. Written to be used as a guide for students, this electronic book is available as a pdf file on a CD. Once again, once you purchase... -
$ 499.00
ENHANCED PrepSportsBiz Membership
The ENHANCED PrepSportsBiz membership includes everything in the basic membership package plus the following items (each is available separately in our eStore): The Sports Marketing PlaybookDeveloping Successful Sport Sponsorship PlansDeveloping Successful Sport Marketing Plans -
$ 54.00
Fundamentals of Sport Marketing
Fundamentals of Sport Marketing stands apart from its competition. There is something for every sports marketing professional in these pages. My compliments to our authors. They continue to be in constant touch with the trends and the decision-makers that are driving our industry. —Ron Seaver President The National Sports Forum... -
$ 29.99
Big Time Losers DVD
Big Time Losers examines the price colleges and their athletes pay when sports becomes big business. Told through the stories of six athletes, the film examines the impact of sports on academics at elite Ivy League schools and at big-time state universities where football and basketball traditions run deep. -
$ 79.95
24Seven Membership Site
It’s time to get serious! TheMarketingTeacher and PrepSportsBiz have offered a variety of products and services over the years and we are about to make the most significant change in the history of these companies. We are pleased to introduce 24Seven—the singular source for continuous improvement developed specifically for Marketing...