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$ 31.00
Case Studies in Sport Marketing
This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students’ competency in critical analysis, problem identification, decision making, and solution development. Author/Editor: Brenda G. Pitts, Copyright: 1998 •Part... -
$ 32.00
Developing Successful Sport Marketing Plans
In this updated edition of Developing Successful Sport Marketing Plans, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understanding of the sport industry that can... -
$ 32.00
Developing Successful Sport Sponsorship Plans
In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that... -
$ 9.95
Best Practices for Marketing Teachers, Vol. 1
The Best Practices eBook is a compilation of projects and activities submitted by marketing teacher from throughout the country. 150 pages. Delivered electronically as a pdf. Duplication rights within your school.Best Practices for Marketing Teachers, Volume 1 Very good with lots of cool projects that marketing students could do throughout... -
$ 54.00
Fundamentals of Sport Marketing
Fundamentals of Sport Marketing stands apart from its competition. There is something for every sports marketing professional in these pages. My compliments to our authors. They continue to be in constant touch with the trends and the decision-makers that are driving our industry. —Ron Seaver President The National Sports Forum... -
$ 9.95
Best Practices for Marketing Teachers--Vol. 2
The second volume of our best seller—Best Practices for Marketing Teachers—will be electronically delivered beginning March 1st. Order now and be the first to get yours! Details: Over 180 pages, a variety of topics, length and difficulty. And, by popular request—Volume 2 is a Word document. Easier to edit and... -
$ 200.00
Brand Hijack-Classrom set of 20
Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. How do these “accidents” really happen, and why do they ultimately succeed or fail? Welcome to marketing without marketing: the emergence of the hijacked...